KnowBe4, the world-renowned cybersecurity platform that comprehensively addresses human risk management, celebrates Data Privacy Day with practical and impactful recommendations to help individuals and organizations take charge of their data security.
In an age where data is constantly collected, shared, and monetized, Data Privacy Day serves as an annual reminder about the importance of protecting and facilitating online privacy. Data Privacy Day began in the United States in January 2008 as an extension of the Data Protection Day celebration in Europe and is officially led by NCSA in North America. The National Cybersecurity Alliance has expanded it into Data Privacy Week, with the 2025 theme ‘Take Control of Your Data’, which encourages individuals to reclaim their digital autonomy through simple, actionable steps to make informed privacy choices. For organizations, the message emphasizes the need to respect and prioritize users’ data privacy.
Data privacy is more critical than ever, especially when social media platforms, AI chatbots and connected devices have increased publicly available digital footprints. This creates opportunities for the misuse of personal information and data traces which can lead to incidents of identity theft, financial fraud, and even psychological harm.
Recognizing the shared responsibility of safeguarding data, DePaula shares the 10 top tips for individuals and organizations to help take control of their data in 2025:
Tips for Individuals
- Vet your apps and tools: Before using new apps, check their data usage policies, control options, and origin to ensure they are trustworthy.
- Optimize IoT device privacy: Adjust settings in your IoT device apps to enhance privacy, such as disabling voice recordings, limiting data storage, or controlling ad preferences.
- Educate your family: Discuss online safety with family members, especially children, covering topics like avoiding sharing personal information, recognizing suspicious links, and managing location sharing.
- Set up a reputable password manager: Use it for critical accounts and generate strong, unique passwords.
- Enable multi-factor authentication (MFA): Activate MFA, preferably with a FIDO token, for critical accounts as an added layer of protection.
Tips for Organizations
- Minimize data collection: Only collect and store data that is essential for business operations. Eliminate unnecessary personal or payment information.
- Communicate transparency in privacy policies: Clearly explain what data is collected, how it is used, and with whom it is shared.
- Train employees: Educate all employees on data protection regulations, while training them to recognize the latest social engineering attacks and other security risks.
- Encrypt personal data: Protect personal data—at rest and in transit—from unauthorized access or exposure.
- Vet vendors and partners: As a ‘responsible party’, your organization is responsible and accountable for protecting the data of its subject – even if the processing is outsourced to third parties. Ensure that any external parties handling your organization’s data maintain a high standard of privacy and protection.
For more insights and best practices on data privacy, visit www.knowbe4.com.


Threat Actors Mimic Amazon Prime Membership to Steal Credit Card Data
Posted in Commentary with tags Unit 42 on January 28, 2025 by itnerdResearchers have uncovered a new hacking campaign using PDF documents announcing an expired Amazon Prime membership with links to phishing pages that impersonate Amazon and request credit card data:
Javvad Malik, lead security awareness advocate at KnowBe4, commented:
“The initial attack vector, where users are beguiled into opening an email attachment containing a PDF file, is a stark reminder of the importance of remaining vigilant of emails. Emails still remain the most popular attack avenue for phishing, so it’s important that people have the right education and tools at their disposal to be able to effectively identify and report any suspicious activity.
“Amazon’s proactive steps, including the takedown of numerous phishing websites and the implementation of advanced email verification technology, are commendable. However, the incident is a reminder that takedowns are like a game of whack-a-mole and more malicious sites will continue to crop up. So it’s important that users remain ever vigilant and informed about the potential threats we face online.”
This serves as a reminder that you need to treat anything and everything that hits your inbox with suspicion. On top of that, you should never click on links from any random email because bad things may happen to you.
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