This is really bonkers.
A Globe and Mail (Paywalled) story popped up in my news feed with this:
The voice you hear on the other side of a call-centre interaction might soon sound a little more familiar, thanks to an AI tool that adjusts speech in real time – but not everyone thinks it’s a good idea.
Telus Digital, the wholly owned division of Telus Corp. responsible for customer experience and call centres, has deployed artificial-intelligence technology that alters the accent of customer service agents.
In a post on the company’s website explaining the benefits of speech enhancement, Telus Digital says the technology, provided by a third-party company called Tomato.ai, uses speech-to-speech models to transform live audio.
It works by encoding the speaker’s voice, modifying pronunciation-related features, then decoding the speech back into audio, the company said.
“These models directly modify the acoustic features of speech, preserving the speaker’s voice while improving clarity and reducing accent-related friction,” the company wrote in its post. “This approach allows the solution to address mispronunciations without altering the speaker’s identity or emotional tone.”
Other companies that provide a similar feature say it helps speed up calls and help customers find solutions, while protecting service agents from harassment or discrimination.
Telus Digital provides the call-centre support for the company’s Canadian telecom subscribers, as well as other clients globally.
Where do I begin with this one?
So on one hand, I can see what TELUS is up to here. They know that certain accents from certain ethnic groups rub some people the wrong way. Which in my opinion says more about those people than TELUS or those who are contracted to work for TELUS. So using AI to fix that could be considered a viable path to make customer interactions easier for those people. But here’s the flip side in my opinion. This can easily be perceived as being inherently racist with TELUS being perceived as being the bad guy here as they are covering up the fact that they outsource their customer service. Related to that, a really cynical person could easily say that rather than use AI to do this, TELUS should hire “Canadians” instead. Which opens up a whole can of worms in terms of what defines a “Canadian” because a “Canadian” can have a non
Honestly, TELUS in my opinion created a PR problem that it didn’t need to create. They may want to rethink their life choices as this really doesn’t look good for them. And they need to do something quickly before this blows up more than it already has.
ServiceNow hits $1 billion in AWS Marketplace transactions as enterprises rapidly adopt AI at scale
Posted in Commentary with tags ServiceNow on May 6, 2026 by itnerdServiceNow and Amazon Web Services (AWS) today announced a platform expansion as companies rapidly deploy and scale agentic AI across the enterprise, which follows a significant milestone of ServiceNow’s AWS Marketplace transactions surpassing $1 billion. The expansion introduces a governance architecture for mutual customers built on ServiceNow AI Control Tower and Amazon Bedrock AgentCore; new AI agent integrations for enterprise security, IT operations, and telecommunications that detect, act, and resolve issues; and a native developer integration that lets teams build and deploy ServiceNow applications directly from Kiro, the AWS agentic integrated development environment (IDE), so that developers can move from idea to impact faster.
ServiceNow’s $1 billion milestone reflects something larger than a commercial threshold. Enterprises are consolidating their AI infrastructure around platforms they trust, and increasingly, that means combining cloud and foundation model services with orchestration, governance, and workflow execution. ServiceNow’s platform expansion with AWS is a direct response to that demand: customers who have already committed to both platforms now have a single, connected architecture to deploy and scale AI. The AI workloads they’ve already built and deployed on AWS can now be governed, audited, and wired into the ServiceNow workflows that run their business, without rebuilding anything from scratch.
AI Control Tower and Amazon Bedrock AgentCore: where enterprise AI gets built and governed
Enterprises scaling agentic AI face a common problem: agents built on different models, governed by different teams, with no unified view of what they are doing or whether they are working. ServiceNow AI Control Tower and Amazon Bedrock AgentCore address this together. Amazon Bedrock AgentCore provides the flexible foundation to build agents on the models and infrastructure customers trust, while ServiceNow AI Control Tower delivers the unified control plane to help govern how those agents operate across the business. Leading enterprises are building toward this architecture now.
ServiceNow AI specialists and AWS AI agents tackle critical enterprise workflows
Across security, IT operations, and telecommunications, manual triage and system handoffs compound risk and delay outcomes. ServiceNow AI specialists working alongside AWS AI agents handle these workflows end-to-end, with humans in the loop to guide important decisions.
Build and deploy ServiceNow AI Agents directly from Kiro
ServiceNow is bringing the ServiceNow SDK with Build Agent skills natively into Kiro, giving developers the ability to build and deploy ServiceNow applications, including AI agents, directly from the AWS IDE. With a single-click install from the Kiro Power Marketplace, developers can scaffold applications, configure workflows, and create AI agents through prompt engineering without ever leaving their IDE. Because everything runs natively on the ServiceNow AI Platform, developers get enterprise governance and security without any additional configuration.
Availability
Leave a comment »