ServiceNow today announced AI Experience, a unified, conversational front door to enterprise AI. With its context‑aware interface, the new AI Experience unites people and AI in a seamless, multimodal environment with built‑in governance, security, and the trust and transparency customers need as they implement AI meant for scale. Building on the foundation of Now Assist, AI Experience extends across any workflow, including the company’s autonomous Customer Relationship Management (CRM) offering, to transform sales and service — positioned to drive revenue growth and lasting customer loyalty. In an agentic AI era, it elevates the traditional user interface (UI) and becomes the intelligent entry point for employees to access information, delegate tasks, and collaborate with AI.
Enterprises today suffer from decades of SaaS applications that define work in siloes and by departments. Many have dozens of separate AI solutions simply bolted onto existing systems, leaving employees juggling disconnected tools that don’t have access to the data they need to move work forward. With AI Experience, data, AI models, AI modalities, and workflows converge on a single, intuitive interface — empowering organizations to accelerate adoption, simplify access, and reduce employee AI learning gaps because ServiceNow works across workflows, not just a single app.
AI Experience represents a fundamental shift in how people interact with technology to get work done. It places AI at the forefront of the user experience with a powerful new multimodal, multilingual UI that allows instant access to voice, text, image, web, and build agents that are deeply connected to any part of the business, delivering context‑aware, personalized, and proactive interactions. AI Experience can anticipate needs, take action, and deliver results at enterprise scale.
With AI Control Tower — a central hub for governing, monitoring, and managing any AI asset, native or third‑party — enterprises can deploy AI Experience with confidence, giving them speed without losing security or control.
AI is the new UI: Putting AI at the center of how work gets done
At the core of AI Experience are intelligent, role‑aware AI agents that work side‑by‑side with employees to resolve issues, complete tasks, and drive outcomes. AI agents operate transparently, continuously learn, and give users full visibility and control, keeping AI always in the flow of work on one platform.
AI Experience introduces new capabilities such as:
- AI Voice Agents: Offer hands‑free support that retrieve information, update records, and troubleshoot complex issues with human‑like fluency.
- AI Web Agents: Learn from humans to complete tasks across third‑party apps and the web — clicking buttons, filling out online forms, and navigating internal sources and external systems, without APIs or integrations.
- AI Data Explorer: Connects insights across ServiceNow and external data sources via Workflow Data Fabric, helping users investigate trends, pinpoint root causes, and document findings without leaving their workflow.
- AI Lens: Turns what users see — screens, forms, and dashboards — into instant action, eliminating manual effort and accelerating decisions with AI‑powered automation.
Autonomous CRM: Driving revenue and customer loyalty
Through the single‑architecture, single data model of the ServiceNow AI Platform, AI Experience can be instantly applied across enterprise workflows, including CRM. This marks a shift from legacy SaaS systems that passively track customer interactions to an AI‑native, revenue‑driving AI operating system that resolves customer issues and improves customer loyalty at every turn.
AI Experience transforms CRM from a static system of record into an AI‑first system of action. Instead of forcing employees to jump from app‑to‑app, spend time configuring quotes manually, or stitch together fulfillment processes, AI agents take on the manual, repetitive work, like scanning tickets, flagging patterns, and recommending response plans. This allows human agents to focus on complex decisions and real‑time improvements.
In service, customers can get their issue resolved or request fulfilled through automation from the channel of their choice. In sales, a new AI‑powered Configure, Price, Quote (CPQ) solution accelerates quote generation that matches the customer’s need and frees sales reps to focus on customer relationships. Because AI agents and prebuilt workflows are built‑in, work moves smoothly across teams and tools. The result: problems get solved faster, costs can go down, employees stay focused on customers, and customers enjoy better experiences.
The foundation for enterprise‑ready AI
Rapid transformation to an AI‑first enterprise requires transparency, governance, and data to scale responsibly. The ServiceNow AI Platform delivers this foundation by uniting AI, data, and workflows to power autonomous actions — responsibly, transparently, and securely across the enterprise.
Building on the governance and security capabilities within the ServiceNow AI Platform, ServiceNow also introduced new capabilities for AI Control Tower that span cross‑platform onboarding, proactive risk and compliance monitoring, and real‑time value tracking. ServiceNow also announced Now Assist model provider flexibility, which enables customers to integrate and choose from ServiceNow’s platform‑native LLMs and third‑party providers such as Azure OpenAI, part of Microsoft Azure AI Foundry, Anthropic Claude on AWS, or Google Gemini models. This allows organizations to align the most suitable AI model with the distinct demands of each workflow on the ServiceNow AI Platform, at no additional cost. With Workflow Data Fabric, ServiceNow can connect, catalog, and govern data across systems, offering a comprehensive framework for AI.
Availability
AI Lens is now generally available. AI Voice Agents, AI Web Agents, AI Data Explorer, and AI‑powered CPQ are expected to be available by the end of calendar year 2025.
Additional Information
Read more about AI Experience from our President, Chief Product Officer, and Chief Operating Officer, Amit Zavery on the ServiceNow blog.
ServiceNow moves beyond the sidecar AI era
Posted in Commentary with tags ServiceNow on April 9, 2026 by itnerdServiceNow today announced that its entire product portfolio will be AI-enabled. Every ServiceNow product now includes AI, data connectivity, workflow execution, security, and governance built-in. This shift enables organizations to accelerate their AI ambitions and help ensure they get the most value from AI by bringing together the critical components required for enterprise-scale delivery: a conversational front door (ServiceNow EmployeeWorks), connected data for cross-enterprise context (Workflow Data Fabric), visibility and governance (AI Control Tower), and autonomous workflows that can move from assisting people to acting on their behalf. ServiceNow also unveiled Context Engine, an enterprise context solution that connects relationships, policy, and decision history behind every AI agent decision, and new ServiceNow Build Agent skills that open the platform so that developers can build from any tool they already use and deploy directly to ServiceNow.
The enterprise software landscape has a fragmentation problem. The average enterprise runs hundreds of applications, each with its own data model, security perimeter, and governance logic. Most providers are making it worse, bolting intelligence onto disconnected systems as a sidecar that can’t execute across the enterprise with real context or accountability. ServiceNow is moving beyond a patchwork of AI add-ons towards a unified platform, combining intelligence that understands context with workflows that can act on it.
Context Engine: enterprise context for every AI decision
Every AI agent is only as good as the context it operates in. Context Engine gives ServiceNow AI and workflows the context to sense what’s happening across the enterprise, decide the right course of action, act with precision, and govern every outcome accountably. For example, it knows which asset is tied to a regulated process, which approval chain applies to a given cost threshold, and which vendor history should inform how a request is handled.
With 85 billion workflows and seven trillion transactions, ServiceNow is uniquely positioned to ground LLMs in an organization’s specific strategy and make better decisions with AI. Context Engine compounds intelligence with every human and agent decision made, growing smarter about how a business works, not just about language. Built on ServiceNow’s Service Graph, Knowledge Graph, and data inventory, Context Engine draws from a breadth of enterprise signals, including identity relationships, asset dependencies, business intelligence, and data lineage that AI queries in real time.
ServiceNow SDK and Build Agent skills open ServiceNow to every developer, from any tool
On April 15, developers will be able to build with any tool they already use — including Antigravity, Claude Code, Cursor, OpenAI Codex, Windsurf, and others — and deploy directly to the ServiceNow AI Platform. The ServiceNow SDK and new Build Agent skills work across every major AI development environment, so developers stay in their preferred integrated development environment (IDE) while citizen developers describe a workflow in plain language. The result is a working app on ServiceNow in minutes, based on testing scenarios.
For teams developing on top of the company’s pre-built apps, ServiceNow Studio with embedded Build Agent delivers the deepest AI-native development experience on one platform. Fully instance-connected, it understands live data models, active scopes, table relationships, and business rules in real time, enabling it to surface the right fields, dependencies, and extension points as developers build.
Every custom app and AI agent is governed by AI Control Tower and App Engine Management Center, and inherits the same identity framework. To get started, customers will receive 100 free Build Agent calls, and personal developer instances will include 25 free Build Agent calls.
AI, data, security, and governance now in every product offering for customers of any size
ServiceNow is releasing a new tiered offer model that spans AI assistance, agentic automation, and fully autonomous operations across the entire portfolio. For midsize companies that need enterprise-grade service management without months-long deployment, ServiceNow is introducing Enterprise Service Management (ESM) Foundation. ESM Foundation brings together IT, HR, legal, finance, procurement, and workplace services onto the ServiceNow AI Platform, which can be live in weeks. With AI-driven setup, AI assistance for employees, and automation to improve service team performance, organizations get fast ROI on a scalable foundation that grows with them.
Every ServiceNow customer now starts with a complete AI package — no separate purchase, no procurement project, and no integration required. From AI-powered automation capabilities to more agentic AI features, customers can choose the level that’s right for them. ServiceNow is model agnostic by design, giving customers the flexibility to leverage their preferred provider. Intelligence will keep getting cheaper. Trusted execution will keep getting more valuable.
Availability
ESM Foundation and the new packaging model are now available for all customers. Build Agent skills will be available to developers on April 15. Context Engine is available for preview with select customers, and full availability details will be shared at a later date.
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