Australia and New Zealand’s top rated hospitality reservation solution, Now Book It, together with Canadian parent company, Montreal-based Valsoft Corporation, are thrilled to announce Now Book It’s official launch in Canada today. This milestone reflects their shared commitment to be the global leader in trusted hospitality solutions, empowering venues all over the world to increase operational efficiency and boost profitability.
The Demand for Better Booking Solutions
As consumer preferences shift toward convenience and excellent guest experiences, seamless reservation solutions have become an essential tool for the modern restaurant industry.
With more than 100,000 foodservice locations across Canada generating $112 billion in annual sales, Canadians make 23 million visits to restaurants every day (Source: Restaurants Canada). This crystallizes the clear demand for reservation solutions that can support customers not only to optimize operations but to scale their venues sustainably.
The increasing need to manage high booking volumes as well as adapt with additional revenue streams such as gift cards, events and experiences is a hallmark of a growing restaurant business such as those in Montreal.
Serving Up Industry Experience & Innovation
Founded and run by a team with years of experience in hospitality, Now Book It is focused on its mission to help customers control, grow and manage their business profitably. The company builds its suite of solutions based on pain points that restaurants owners, managers and staff face, resulting in features that teams truly need and use on a daily basis.
The software is anchored by its leading online restaurant reservation system, replete with bookings, table management, floor plans, waitlisting, and gift card features. It also comes packed with powerful integrations for events, marketing and payments, allowing restaurants to manage everything they need in one place.
In its most recent innovation, the company introduced its first to market, proprietary AI phone agent. Sadie™ works 24/7, assuming the vital role of a staff member who handles every restaurant call. Even better, the AI assistant works exclusively with Now Book It’s reservation system to automatically integrate phone bookings to the diary, helping businesses save time and focus on delivering better guest experiences.
Empowering Restaurants with Customer Data
A key value that Now Book It brings to the booking system landscape in Canada is its integral commitment to keep guest database with restaurants. This unique proposition allows businesses to gain a competitive edge as any value they generate with diner data belongs exclusively to them.
By always putting the needs of customers first, Now Book It will continue innovating on its restaurant tech ecosystem to provide world class solutions that can take hospitality businesses in Canada to the next level.


Appdome Stops AI-Deep Fakes at the Mobile Doorstep
Posted in Commentary with tags Appdome on February 18, 2025 by itnerdAppdome, the leader in protecting mobile businesses, today announced it is extending its Account Takeover Protection suite with 30 new dynamic defense plugins for Deep Fake Detection in Android & iOS apps. The new plugins are designed to guarantee the integrity of Apple Face ID, Google Face Recognition and 3rd party face and voice recognition services against AI-generated and other deepfake attacks. Like all Appdome defenses, each of the 30 new dynamic defense plugins for Deep Fake Detection is available by choice using the Appdome platform without the need to integrate code, perform manual coding, implement SDKs, or deploy servers.
The mobile economy trusts Face ID and facial recognition for authentication, Know Your Customer (KYC) compliance, and to combat on-device fraud (ODF). Mobile brands rely on facial recognition, including liveness checks, to build and maintain trust with their users. These brands tell users that facial recognition will ensure that only the authorized account holder can access their apps, accounts, and services. However, the number and sophistication of attacks targeting every aspect of facial recognition and biometric authentication have exploded in the last nine months, driven by the rise of AI-generated deepfakes, virtual cameras, image substitution, buffer attacks, voice cloning and other methods. Deepfake attacks easily generate hyper-realistic, adversarial, replications or manipulations that fool facial and voice verification systems. Sometimes attackers use virtual cameras to inject pre-recorded or live video streams into the facial recognition process. Other times, image buffer attacks manipulate face data processing in real time to bypass liveness detection processes. The speed of evolution, ease of use, and ubiquity of deepfake attacks make deepfake detection one of the top anti-fraud and anti-ATO objectives for brands and enterprises in 2025.
Despite the growing sophistication of Face ID and facial recognition services for mobile applications, Face ID bypass techniques, which manipulate biometric authentication processes, use virtual cameras and use AI-generated synthetic images or streams to mimic legitimate users, have started to outpace biometric authentication methods. Additionally, malicious actors are developing tools and techniques to exploit vulnerabilities in device hardware, face recognition software and face recognition APIs to compromise the integrity of biometric authentication. These challenges highlight the need for enhanced security measures around the biometric authentication workflows, to safeguard Face ID and facial recognition against deepfake attacks.
Appdome’s Deep Fake Detection plugins sit on top of OS-native or third-party Face ID, facial recognition and voice recognition methods, including face verification SDKs. This approach ensures that any facial recognition process is secure from deepfake attacks and provides enhanced integrity and security for authentication workflows, regardless of the provider. Specific attack vectors that Appdome’s Deep Fake Detection protects against include:
Brands and businesses can expect each Appdome defense to detect the Deep Fake attack as well as its variants. Appdome dynamic defense plugins use real-time behavioral analysis to detect the behaviors and methods that the multitude of FaceID bypass and AI-based Deep Fake and Voice Cloning Tools use to exploit authentication checks in Android & iOS apps. As a learning system, it constantly evolves to ensure continuous defense against Deep Fakes and related threats.
Like all Appdome mobile app defenses, the new deep Fake Detection plugins combine the power of choice-driven defense in depth, and no-code, no SDK delivery with innovative on-device detection, defense, and intelligence options to satisfy any implementation objective. All Android & iOS Deep Fake Detection Plugins are available with Appdome’s Threat-Events™ Intelligence and Control Framework and ThreatScope™ Mobile XDR service. Threat-Events allows mobile brands and facial recognition SDK and API providers to gather data on each attack and use the data to control the application or user experience when deepfake attacks happen. Mobile brands and facial recognition SDK and API providers can use Threat-Events to gather deeper threat intelligence and create unique workflows and user messages leveraging the power of their brand voice when threats are present. Mobile brands can track and monitor Deepfake attacks via Appdome’s ThreatScope™, either before or after the deployment of the anti-Deep Fake features.
For more information about Appdome’s Deep Fake Detection, click here.
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