The IT Nerd

Hisense is strengthening its role at FIFA World Cup 2026 as the tournament’s Official Video Assistant Referee (VAR) Review TV Provider. 

With FIFA’s VAR operations now fully operational at the International Broadcast Centre (IBC) in Dallas, Hisense RGB MiniLED TVs are supporting match officials with high-performance display technology designed for accurate and reliable decision-making.

The milestone highlights FIFA’s confidence in Hisense’s display innovation. Deployed within the VAR operations center, Hisense RGB MiniLED TVs deliver exceptional native colour performance and picture precision, helping officials review key match incidents with greater clarity and confidence throughout the tournament.

The importance of display technology in modern football officiating was recently highlighted when FIFA President Gianni Infantino visited the VAR center at the IBC and experienced the review process using a Hisense RGB MiniLED TV.

Powered by independently controlled red, green and blue light sources, Hisense RGB MiniLED technology delivers exceptional native colour performance, enhanced contrast and outstanding image accuracy. These capabilities make it particularly suited for officiating environments, where visual precision can play a critical role in reviewing decisive moments on the pitch.

Commenting on the partnership, Nick Brown, FIFA Director Commercial Partnerships, said: “This is a step forward towards delivering exceptional picture quality and accuracy. It is a testament to how technology can actively support and enhance aspects of the game during the tournament.”

Beyond the VAR operations center, Hisense RGB MiniLED technology also reflects a broader evolution in how football is experienced and delivered worldwide. From officiating to global broadcast production and fan viewing at home, advanced display innovation is helping ensure that every moment of the FIFA World Cup 2026^TM is seen with greater clarity, accuracy and emotional impact.

For more information, please visit hisense-canada.com.

Hisense is celebrating Father’s Day by recognizing the everyday moments fathers create for their families — from cheering together during a big match to sharing meals and caring for loved ones at home.

For families who enjoy gathering around sports, movies and entertainment, Hisense’s latest UR9 RGB MiniLED TV brings the brand’s breakthrough display innovation to more households. Powered by RGB MiniLED technology, they deliver exceptional colour performance, brightness and realism, helping transform everyday viewing into shared family experiences.

For fathers looking to create a true cinematic atmosphere at home, the XR10 flagship Laser projector delivers immersive large-screen entertainment powered by TriChroma laser technology. With stunning picture quality and a screen experience that can reach up to 300 inches, it brings families together for unforgettable movie nights and special moments.

In the kitchen, Hisense PureView Series refrigerator BCD-600W, recently honoured with the 2026 Red Dot Design Award, combines thoughtful design with intelligent innovation. Features including the Intelligent Hub, PureView Door, Advanced UV Water Treatment Technology and Voice Control help families stay organized, connected and confident about food freshness every day.

Creating a comfortable home environment is another way fathers care for the people they love. Designed to deliver cleaner, healthier and more personalized comfort, the Hisense Air Master Air Conditioner combines intelligent climate control with advanced air care technologies. By helping maintain an ideal indoor environment throughout the year, it enables families to relax, recharge and enjoy quality time together in greater comfort.

This Father’s Day, Hisense celebrates fathers everywhere who make everyday life brighter. Through technology designed around real family needs, Hisense remains committed to creating products that bring comfort, connection and meaningful experiences to homes around the world.

For more information, please visit hisense-canada.com.

Hisense is celebrating the kickoff of the FIFA World Cup 2026^TM as an Official Sponsor of the tournament, bringing fans closer to the excitement of football through technology and immersive experiences.

As The Origin of RGB MiniLED, Hisense continues to advance display innovation through its latest RGB MiniLED technology, powered by Chromagic, delivering more natural and real colour experiences for sports fans worldwide. To celebrate the opening of the tournament, Hisense is launching an interactive fan festival at Fort York in Toronto over 22 days between June 11^th and July 19^th.

The pop-up experience FIFA Fan Festival is a high-energy exhibit that invites guests to move through multiple stations and participate in gameplay that blends sport, entertainment and innovation. Designed to bring fans closer to the game in a tangible way, it uses interactive technology and immersive experiences to create moments that allow fans to actively participate in the excitement of the FIFA World Cup.

Building on its RGB MiniLED innovation, Hisense also unveiled a new global campaign centered around its brand mission, “Innovating a Brighter Life.” Leveraging the world’s biggest sporting stage, the campaign spotlights a new generation of flagship products designed to elevate how fans watch, live and connect — including the Hisense RGB MiniLED TVs, L9Q Laser TV, premium French Door refrigerators and portable air conditioners.

The film highlights how technology enhances emotional connections during football’s biggest moments — reflecting the idea that while the action happens on the pitch, the real game begins in the living room, where families and friends come together to share every unforgettable moment.

As football unites audiences across the world once again, Hisense continues to create technology that brings people closer together through sport, entertainment and shared experiences — staying true to its mission of “Innovating a Brighter Life.”

For more information, please visit hisense-canada.com.

Fans of the Beautiful Game can get immersed in the action of the FIFA World Cup 26™ at the interactive FIFA Fan Festival, presented by Hisense.

The technology-driven experience offers soccer fans a hands-on way to engage with the World Cup through various games, interactive content and premium product showcases. Running over 22 days between June 10^th and July 19^th at Fort York, the FIFA Fan Festival is a high-energy exhibit that invites guests to move through multiple stations and participate in gameplay that blends sport, entertainment and innovation.

The FIFA Fan Festival will include several Hisense zones where fans can get hands-on with the game:

• The Champion Frame — Built around Hisense’s massive 116UX RGB MiniLED television, fans stand in front of the 116-inch screen and AI-powered motions capture lets them recreate iconic FIFA World Cup moments in real time, generating their own player card and digital content based on their performance.
• Football Darts — FIFA’s iconic ball becomes a dart in this fun game. Participants kick a ball toward an oversized dart board to score points and earn prizes. Highest points with a single kick have a chance to win a “match ticket.”
• Whack-a-Mole Football Edition — When the soccer ball randomly flashes, guests try to react quickly and tap the button; successfully capturing the lit moment to score points. Within the limited time, the one who hits the most footballs wins.
• Table Football — A barroom classic table football game allowing two to four players to square off against each other.

The FIFA Fan Festival is designed as a continuous loop, allowing fans to move smoothly from station to station. The FIFA Fan Festival forms part of Hisense Canada’s broader commitment to enhancing how fans experience the world’s game, both in-person and through its portfolio of premium display technologies.

Admission is free, but fans must register in advance through Ticketmaster – please click HERE.

Hisense Canada is giving Canadians even more reason to cheer this summer with its “Win With Canada” promotion, running now through June 23. Consumers who purchase an eligible product can receive a guaranteed $150 rebate, with cashback increasing based on Team Canada’s performance at the FIFA World Cup 2026™ — $200 back if Canada scores a goal, $400 if Canada wins a game, $600 if Canada advances past the group stage and $1,000 if Canada pulls off a win in the knockout round. Learn more at winwithcanada.ca.

For more information, please visit hisense-canada.com. 

Hisense today announced a groundbreaking partnership with FIFA and KultureCity to support the first-ever Sensory Inclusive tournament at the FIFA World Cup 2026™.

Through this initiative, all 16 host stadiums across the United States, Canada and Mexico will feature dedicated sensory rooms equipped with Hisense display technology. Designed for fans who experience sensory overload — including individuals with autism, PTSD, dementia, anxiety and other conditions — these spaces will provide calming, supportive environments within the high-energy setting of match day.

Expanding Access to the Beautiful Game

Research indicates that an estimated five per cent to 16.5 per cent of people experience sensory processing challenges. For these fans, the intensity of live sporting events — the high energy of the crowd, sudden cheers and ongoing movement — can make attending feel overwhelming or inaccessible. This initiative looks to change that, ensuring that more fans can experience the beautiful game in person.

Sensory-Inclusive Infrastructure Across All 16 Stadiums

The initiative centers on two key components:

• Sensory Rooms at Every Stadium: Each of the 16 venues will include a dedicated quiet space where fans can step away from match intensity to regulate their sensory experience. These rooms will feature dimmed lighting, reduced noise, comfortable seating, tactile resources and Hisense displays presenting calming visual content. Hisense’s advanced screen technology delivers clear, balanced visuals designed to support relaxation and sensory regulation.

Stadiums will feature sensory rooms within the venue or in the Stadium Fan Experience area as part of the expanded stadium footprint. In eight stadiums, both options will be available to fans, and fans will have access to a space in every stadium during every minute of the game itself. These rooms extend access to calming spaces throughout the venue, recognizing that sensory needs can arise at any moment during the event experience.

• Ticket Access: In partnership with KultureCity, Hisense will provide complimentary match tickets in each Host City to families with sensory needs who may otherwise be unable to attend.

Creating a More Inclusive Tournament

In addition, the sensory rooms complement FIFA’s broader accessibility efforts, including sensory bags and trained venue staff to support fans with diverse needs.

The FIFA World Cup 2026™ will feature 104 matches across 16 cities over 39 days. For the first time in tournament history, every host stadium will include dedicated sensory-inclusive and accessible spaces — marking an important evolution in how global sporting events serve diverse audiences.

For more information about ticket applications through KultureCity, visit Hisense × KultureCity at FIFA World Cup 2026™ – KultureCity .

Expanding on its role as the exclusive Video Assistant Referee (VAR) provider for the FIFA World Cup 2026™, Hisense is excited to be a supporting partner of Soccer and Technology from the FIFA Museum, presented by the Province of British Columbia, at Science World in Vancouver during World Cup festivities.

The exhibition, making its North American premiere in Vancouver during World Cup festivities, showcases the game-changing technology and science behind “the beautiful game” — including the state-of-the-art RGB MiniLED Hisense televisions that will be viewed by FIFA officials in the FIFA World Cup 2026 Video Operating Room.

FIFA’s VAR system demands extremely high standards for display performance, including ultra-high resolution, natural and real colour accuracy and real-time responsiveness. Hisense’s advanced RGB MiniLED technology delivers ultra-high colour gamut and precise colour reproduction, enabling clear and authentic restoration of live match footage for video assistant referees.

The system, including Hisense’s elevated display technology, will be showcased as part of the Soccer and Technology from the FIFA Museum exhibit, including the UX Series — a 100-inch RGB MiniLED TV.

Soccer & Technology from the FIFA Museum will open to the public at Science World on May 15^th as Vancouver prepares to welcome the world to the FIFA World Cup 2026™. From the pitch to the broadcast booth, Soccer & Technology from the FIFA Museum offers a deep dive into soccer’s evolving ecosystem. Guests will explore five core sections: Broadcasting and Media, Intelligent Data, Refereeing and Fair Play, Staging the Game and the Innovation Lab, exploring how evolving technology shapes the innovation, preparation, action, enjoyment and analysis of soccer games.

The North American premiere of the exhibition at Science World runs until September 7^th, highlighting Vancouver’s role as a global centre for culture and innovation.

Hisense, a leading global brand in consumer electronics and home appliances, has unveiled the XR10, a premium laser projector designed to deliver true cinematic immersion at home. XR10 combines powerful performance with refined design, bringing a big-screen experience into everyday life — whether for movies, gaming or shared family moments.

With 6,000 ANSI lumens, XR10 ensures bright, vivid visuals even in well-lit spaces, so users can enjoy clear, lifelike images from morning news to late-night movies — no need to dim the room. Its industry-widest 0.84–2.0:1 optical zoom and 4K Lossless lens shift (±130% vertical, ±46% horizontal) make setup effortless, projecting perfectly aligned images up to 300 inches, turning any wall into a truly cinematic canvas that adapts naturally to different room layouts.

An advanced Iris Lens boosts viewing contrast up to 60,000:1, automatically adapting to each scene — revealing subtle details in shadow and adding depth and intensity to every highlight, so stories feel more immersive and emotionally engaging, whether you’re watching a blockbuster or a quiet drama.

The experience is further elevated with sound co-engineered with Devialet | Opéra de Paris, creating rich, room-filling audio that brings viewers closer to the action. Powered by Auto Magic AI Adjusting 3.0, along with QuadCam and ToF Smart Sense, XR10 intelligently optimizes picture quality and alignment in real time, enabling a truly effortless plug-and-play experience. An advanced liquid cooling system ensures stable, consistent performance, even during extended viewing sessions, maintaining brightness and image quality over time.

Building on its broader display innovation strategy, Hisense continues to expand large-screen solutions across both home cinema and living room environments. With XR10, Hisense brings cinema closer, more immersive and seamlessly integrated into everyday life, transforming how people experience content at home.

For more information, please visit hisense-canada.com. 

Hisense today announced the global launch of its latest premium television lineup, the UR9 Series.

More than a product launch, UR9 represents a new interpretation of “Natural and Real Colour” — one that is not only more vivid, but also more natural, comfortable and true to life for everyday viewing. At the heart of UR9 is a breakthrough in how colour is created and experienced. By generating colour directly at the light source, UR9 delivers richer tones, more accurate details and a viewing experience that feels closer to how the human eye perceives the real world — reducing visual fatigue while enhancing immersion.

This leap in user-centric experience comes from Hisense’s industry-leading RGB Mini-LED technology. In March 2026, the Consumer Technology Association (CTA) Video Division Board released the official industry definition for RGB LED TVs. As a CTA member, Hisense is a major force in establishing the global industry standard of what real RGB Mini-LED is, and continues to push the boundaries of conventional display technology.

At the forefront of this innovation, the Hisense UR9 Series represents a quantum leap in display engineering. Moving beyond traditional Mini-LED, it introduces a full RGB Mini-LED backlight system, where each LED integrates independent red, green and blue diodes — enabling unprecedented control over colour, brightness and contrast. This architecture achieves up to 100 per cent of BT.2020 colour gamut, delivering colour performance that is not only more expansive, but also more precise and lifelike.

Powering this breakthrough is the all-new Hi-View AI Engine RGB processor. Through real-time coordination of colour and brightness at the zone level, the processor ensures every frame is dynamically optimized — bringing greater depth, clarity and balance to each scene.

Beyond visual excellence, the UR9 is engineered as a complete sensory experience. Its integrated 4.1.2 Multi-Channel Surround Sound system, professionally tuned by Devialet, creates a fully immersive 360-degree soundscape. Featuring up-firing height speakers, dedicated surround channels and a powerful built-in subwoofer, the system delivers cinematic depth, dynamic range and spatial realism without the need for external equipment.

To ensure consistently comfortable viewing across environments, UR9 also delivers up to three-times deeper blacks and higher contrast, allowing for clearer details even in bright daylight. The Obsidian Panel reduces reflections to just 1.5–1.8 per cent by absorbing ambient light. For gaming enthusiasts, a native 180Hz refresh rate on selected models delivers ultra-smooth motion and responsiveness, enhancing next-generation gaming experiences to new heights.

Supporting a comprehensive suite of premium formats — including Dolby Vision IQ, IMAX Enhanced, and Filmmaker Mode — the UR9 is built to meet the evolving demands of both content creators and consumers. Its performance is complemented by a refined Pure Elegance Design, featuring a premium metal stand and a near bezel-less finish that seamlessly integrates into any modern living space.

With the launch of the UR9, Hisense brings its vision of Innovating A Brighter Life into sharper focus. By redefining “Natural and Real Colour” through true RGB Mini-LED, Hisense is not only advancing display technology, but shaping a viewing experience that is more natural, more immersive and more human-centric.

For more information, please visit hisense-canada.com.

Hisense today marks the 50-day countdown to the FIFA World Cup 2026^TM with the launch of its global campaign. As a three-time FIFA World Cup official sponsor — having first partnered with FIFA in 2018 and continuing in 2022 — Hisense once again leverages the world’s biggest sporting stage to spotlight a new generation of flagship products designed to elevate how fans watch, live and connect.

At the centre of Hisense’s World Cup lineup is its latest display innovation—RGB Mini-LED—led by the flagship UR9 Series alongside the premium UX. Powered by an RGB Mini-LED backlight system and the Hi-View AI Engine RGB processor, the UR9 Series achieves 100% of BT.2020 colour coverage with exceptional accuracy and vibrancy. Equipped with a native 180Hz refresh rate, a Devialet-tuned 4.1.2 Multi-Channel audio system and region-optimized panels, it delivers up to three times deeper blacks and higher contrast, allowing for clearer details even in bright daylight. The Obsidian Panel reduces reflections to just 1.5–1.8% by absorbing ambient light. The UR9 RGB Mini-LED brings stadium-grade sight and sound straight to your living room.

At a recent event held at Home of FIFA in Zurich, Hisense unveiled its new 2026 RGB Mini-LED TV range, while also confirming its role as the official and exclusive Video Assistant Referee (VAR) Review TV Provider for the FIFA World Cup 2026^TM in the United States, Canada and Mexico. Hisense has upgraded the display equipment in the FIFA World Cup Video Operation Room (VOR Room) to Hisense RGB Mini-LED TVs, which will deliver ultra-high colour gamut and precise colour reproduction, enabling clear and authentic restoration of live match footage for video assistant referees.

Expanding the Boundaries of Premium Display

Hisense redefines home entertainment with its cutting-edge laser display portfolio — headlined by the XR10 and L9Q — turning living spaces into immersive private stadiums for matchday viewing.

The Laser Projector XR10 introduces next-generation processing with 6,000 lumens brightness and 6,000:1 viewing contrast, as well as an intelligent projection capability of up to 300 inches, enhancing motion clarity and contrast for every thrilling moment of fast-paced football action. Meanwhile, the L9Q Laser TV, which captivated FIFA President Gianni Infantino during his visit to the Hisense booth at CES 2026, creates stunning cinema-grade screens up to 200 inches with ultra-short throw projection and vivid colours. Together, this premium laser ecosystem seamlessly transforms any home into a lively, stadium-like arena, placing the excitement and atmosphere of the FIFA World Cup 2026^TM directly into viewers’ living rooms.

Smarter Living, Seamlessly Connected

Extending beyond entertainment, Hisense’s home appliance portfolio enhances the overall matchday experience through smarter, connected living. The U8 air conditioner — recognized by the Red Dot Award — combines refined design with efficient climate control, while the PureFlat Smart Series refrigerator, powered by the ConnectLife platform, enables seamless interaction across devices — supporting meal planning, content sharing and in-home communication, and introducing the concept of a more social, connected kitchen.

Bringing Fans Closer, Everywhere

As the countdown to the FIFA World Cup 2026^TM accelerates, Hisense continues to bridge cutting-edge technology with global sporting passion — delivering immersive viewing, connected experiences and smarter living solutions that bring people closer to the game and to each other. Through continuous innovation across both home entertainment and appliances, Hisense remains committed to its vision of “Innovating a Brighter Life” — transforming everyday moments into extraordinary, shared experiences on the world’s biggest stage.

For more information, please visit hisense-canada.com.

Hisense has reaffirmed its leadership in the global large-screen TV market. According to Omdia’s full-year 2025 global shipment data, Hisense ranked No. 1 worldwide in the 100-inch-and-above TV segment for three consecutive years (2023–2025), with global shipment share reaching 57.1 per cent in 2025.

Hisense also maintained its No. 1 position in the global Laser TV category in 2025, marking seven consecutive years of worldwide leadership, with a global market share of 70.3%. These results confirm Hisense’s dominance across the most strategically important large-screen categories, where both scale and technological capability matter.

This sustained leadership is driven by Hisense’s long-term commitment to advanced display technologies, most notably the innovation of RGB Mini-LED. As the originator of RGB Mini-LED, Hisense has led the technology’s evolution from early research to large-scale commercialization, establishing clear advantages in colour accuracy, brightness control and viewing comfort on ultra-large screens.

Omdia’s CES 2026 recap further supports this trajectory, identifying RGB Mini-LED TVs as a key driver of the industry’s next growth phase, with rapid expansion expected from 2026 — reflecting a broader shift toward technologies where Hisense has long held leadership.

Looking ahead, Hisense is uniquely positioned to extend this advantage. It is the only brand with a complete display technology ecosystem spanning RGB Mini-LED, TriChroma Laser and Micro-LED, enabling a comprehensive approach to next-generation visual innovation. At CES 2026, Hisense showcased the 116UXS, the first TV powered by RGB Mini-LED evo, alongside the UR8 and UR9 RGB Mini-LED lineups and the Laser Projector XR10, all recognized with multiple CES awards.

By leading critical technology transitions in large-screen displays and transforming them into premium viewing experiences, Hisense is setting the visual benchmarks for the next generation of high-end screens worldwide.

For more information, please visit hisense-canada.com.