LinkedIn has announced LinkedIn Audience Network, a native advertising network that allows marketers to reach their targeted audiences beyond the LinkedIn platform. By placing Sponsored Content on high-quality, third-party publishers across mobile and desktop, marketers can now reach their professional audience beyond the LinkedIn newsfeed and increase their ROI and marketing footprint.

Advertisers are always striving to get their content in front of the right audiences that will have the biggest impact on their business. With LinkedIn Audience Network, marketers can deliver on their budgets more easily, extend the reach of their campaigns and get their content in front of the right people, beyond the LinkedIn network.

The LinkedIn Audience Network launches after an extensive beta program with more than 6,000 LinkedIn advertisers. On average, participants saw a three to 13 per cent increase in unique impressions served, and up to an 80 per cent increase in unique clicks.
The full blog post with more information can be found here.

The Fallout From The Pwning Of Equifax Begins
Posted in Commentary with tags Equifax on September 8, 2017 by itnerdWith yesterday’s hack of credit monitoring service Equifax being recognized is the biggest leak of personal data in the history of mankind comes a lot of fallout. Let me list what’s happened in the last few hours:
Finally, what is the real impact of this hack? Here’s what you need to know. In short, someone exploited a flaw in the Equifax website to walk in and swipe data. What data was swiped? Seeing as providing full names, Social Security numbers, birth dates, addresses, and, in some cases, driver license numbers is required to get everything from a loan or a mortgage to a cell phone, it’s a safe bet that all this sort of info was swiped. Thus making it too easy for an evil doer to commit identity fraud. Not to mention what a hostile government could do with it. This is a bloody big deal and Equifax needs to be severely punished for not securing this data properly as this is one hack that will take years to get past…. If we get past it at all.
In short, you should be really pissed.
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