Bluesound, the premium hi-res wireless music streaming player brand, is proud to announce the launch of a digital documentary series titled “A Sound in the Making”. The first artists to appear in this original series are BADBADNOTGOOD (Toronto), Mount Kimbie (London), and Milk & Bone (Montréal).
Kicking off this month, each episode of A Sound in the Making will take music lovers through aspects of the artists creative, structural, technical and behind-the-scenes considerations of producing a perfect and unique track that stays true to the bands’ artistic intentions, through the deconstruction of one specific song selected by the band.
A Sound in the Making aligns perfectly with Bluesound’s quest for perfection in sound” said Matt Simmonds, Bluesound’s Product Manager. “We’re truly excited to be collaborating with these hyper-talented artists, who all naturally demonstrate a deep passion for sonic excellence in their recorded music.”
The initial set of three videos, filmed on location as extended interviews with the bands over several hours will be released in sequence throughout the months of November and December, and will be published on Bluesound’s social media feeds. Additional content not part of the initial videos will also be released as photos, quotes, and other insights into the artists’ philosophies and influences throughout the campaign, which will run into the new year. The campaign will live at https://blog.bluesound.com and can be referenced on social media with #aSoundInTheMaking.
Conceived by Bluesound’s agency of record, Montréal studio “DesignSociety”, the initiative is a core part of the brand’s strategy to build awareness and unique content through collaborations with progressive music creators.
Hyundai Canada Updates Software Update Site To Support More Hyundai Canada Vehicles [UPDATED]
Posted in Commentary with tags Hyundai on November 28, 2017 by itnerdMuch as the leak that I came across last week when I was in India implied, Hyundai Canada has updated their software update site to cover a very wide amount of vehicles. Here’s a list:
That a healthy amount of cars that now get access to Android Auto and Apple CarPlay. Excellent! Simply head to https://www.hyundaisoftwareupgrade.ca with your VIN number and follow the directions to get your update. Just make sure you have a SD card and about of hour of time to finish the update. Oh yeah, you should read the documentation carefully to ensure that you don’t run into any trouble.
Now, I want to say a something in regards to this story. When I started to report on this story back in 2016, I tried to see things from both sides of the fence. Both from the owner’s side of the fence, and from Hyundai Canada’s side of the fence. The reason being that while Hyundai Canada owners were frustrated, I was aware of facts that they were not. Because of that, I wanted to ensure that those facts were brought to the table. In the process of trying to do that, I crossed paths with Chad Heard who is the Senior Public Relations Manager for Hyundai Canada. From day one he was a straight shooter and didn’t try to spin or BS me in any way. That’s important to me because I spend a lot of my time trying to cut through that sort of stuff from people in his position to get to the truth. That made reporting the facts easier even if some Hyundai Canada owners didn’t like what I had to say. I’d like to publicly thank Chad for making this story easier. If Don Romano who is the President and CEO of Hyundai Canada reads this, you need to make sure he doesn’t go anywhere because he’s a real asset to Hyundai Canada when someone like me needs help to do a story or a review.
UPDATE: Hyundai Canada just put out a press release in relation to this that covers off all the points that I mentioned in this story. However, one key point in terms of what is in the press release is that owners who are not comfortable doing this update can get their dealers to do it for them for a fee.
UPDATE 4/8/2019: This program seems to have come to an end as the URL associated with this website errors out. Also, attempts to reach Hyundai Canada for comment have gone unanswered.
UPDATE 4/9/2019: I finally heard back from Hyundai. The program has indeed come to an end.
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