Archive for February 2, 2021

Salesforce Canada Says That 7 In 10 Canadians Miss Shopping In-Store

Posted in Commentary on February 2, 2021 by itnerd

Convenience and safety were Canadians’ top priorities as they adapted to new shopping behaviours in 2020. Retailers in turn were forced to innovate and adopt in order to meet changing consumer expectations. New research from Salesforce Canada reveals the new year brings a fresh appetite for physical stores and excitement for new retail experiences once restrictions permit. In fact, 82% of Canadians plan to resume shopping in-store when they begin to re-open more permanently. 

In a bit of a departure for me, here are the complete survey results:

Q1. Have you shopped using your social channels over the last year? (i.e. social commerce)

  • 6 out of 10 (59%) Canadians have never shopped using their social channels. Almost a quarter (22%) of Canadians tried it once or twice.
    • Canadian millennials (18-34 years old) were more likely than any other age group to have shopped using their social channels many times (24%)

Q2. Looking at your shopping habits over the past year, what did you try for the first time? 

  • 1 in 4 (27%) Canadians tried online shopping for the first time in 2020
    • Nearly one third (30%) of Canadians boomers (55+) tried online shopping for the first time in 2020
  • Over a third (39%) of Canadians tried curbside pick-up for the first time in 2020

Q3. If you shopped online over the past year, what features of shopping online did you see improve?

  • The top two features that Canadians saw improve with online shopping over the past year were fulfillment and delivery (27%) and easy to navigate websites (23%)
    • Canadian millennials were more likely to say that their overall online shopping experience improved (24%), compared to other age groups (18% for 35-54 yo; 14% for 55+)page1image31286848

Q4. Do you miss shopping in physical stores?

Q5. If stores were to fully re-open tomorrow, would you:

  • 44% of Canadians would shop in-store, no problem
    • An increase from 33% in June 2020
  • 37% of Canadian would split shopping between in-store and online
    • An increase from 30% in June 2020
  • 19% would only shop in-store for necessary products and services that are not available online
    • An increase from 17% in June 2020

Q6. When stores do begin to re-open more permanently, which of the following best describes the impact you expect this will have on your shopping behaviours?

  • 8 in 10 (82%) Canadians plan to resume shopping in-store when they begin to re-open more permanently
    • This increases to 9 in 10 for Canadian boomers (55+)
  • Alternatively, a third (33%) of Canadian millennials (18-34) plan to shop online primarily, even when stores re-open more permanently

Q7: Which of the following would motivate you to shop in a physical store? Please select all that apply.

  • The two most important factors that would motivate Canadians to shop in a physical store are safety measures (50%) and over-all in-store experience (46%)
    • The overall in-store experience was more important to men (52%), whereas safety measures were more important to women (55%)
  • More than a quarter (28%) of men said that a personalized shopping experience would motivate them to shop in store, significantly more than women (18%)
    • Millennials (18-34) and boomers (55+) were equally motivated to shop in-store because of a personalized shopping experience (26% each)
  • ‘Other’ responses (14%) included:
    • Being able to touch & try things on in person
    • COVID is no longer an issue; wide vaccine roll-out
    • Simply an excuse to get out of the house
    • Better access to sales & low prices

Q8: Which of the following motivates you to be loyal to a specific brand?

  • The majority (78%) of Canadians say product quality is the top reason for them to stay loyal to a specific brand, closely followed by price (71%).
  • Over a third (34%) of Canadians say that a flexible shopping experience is important to stay loyal to a specific brand, and 29% say it’s a brands’ ethics and values.
  • Word of mouth reputation did not play as big a role for brand loyalty, with only 18% of Canadians saying this would motivate them.
  • ‘Other’ responses (3%) included:
    • Local business
    • Loyalty programs & rewards o Nothing would keep me loyal

Q9: When given the choice, would you shop at a Canadian retail brand first? Yes or No?

  • 9 in 10 (91%) Canadians would choose to shop a Canadian retail brand first, if they had a choice.
    • Choosing to shop at a Canadian retail brand first is even more important for women (94%) and boomers (55+) (95%)

Q10: Which retail technology are you most excited about?

  • The top three retail technologies that Canadians are most excited about are:
    • Virtual personal shopping (25%)
    • Drones for package deliveries (23%)
    • Augmented reality (22%)

About the survey:

From January 18th to January 19th 2021 an online survey of 1,516 randomly selected Canadian adults who are Maru Voice Canada panelists was executed by Maru/Blue. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20. The results have been weighted by education, age, gender and region (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

Darktrace Experiences Surge In Demand Driven By WFH & Wave Of Sophisticated Cyber-Attacks

Posted in Commentary with tags on February 2, 2021 by itnerd

Darktrace has today announced strong demand for its latest product release, Version 5 of its self-learning Darktrace Immune System, as customers tackle security challenges related to home working, and the new wave of sophisticated cyber-attacks.   

Requests to trial its award-winning Cyber AI technology in December 2020, when the security industry was rattled by the compromise of SolarWinds which made thousands of organizations vulnerable to infiltration, were up 40 per cent compared to December 2019. Darktrace’s customer base now numbers over 4,500 organizations, including Micron, Rolls-Royce and NHS trusts, and its headcount has recently risen to 1,500 employees.  

Darktrace is the world’s leading cyber AI company and the creator of Autonomous Response technology. It provides comprehensive, enterprise-wide cyber defense to over 4,000 organizations worldwide, protecting the cloudemail, IoT, traditional networks, endpoints and industrial systems.  

A self-learning technology, Darktrace AI autonomously detects, investigates and responds to advanced cyber-threats, including insider threat, remote working risks, ransomware, data loss and supply chain vulnerabilities.  

The company has 1,300 employees and 44 office locations, with headquarters in Cambridge, UK and San Francisco. Every 3 seconds, Darktrace AI fights back against a cyber-threat, preventing it from causing damage. 

Guest Post: Atlas VPN Says That Australians Lost A Record $176 Million From 216 Thousand Scams In 2020

Posted in Commentary with tags on February 2, 2021 by itnerd

Scam damages in Australia have been steadily growing in the last 4 years. However, last year’s losses surged by more than two times. The reason being, millions of people shifted towards remote work and, in turn, created many new attack vectors for cybercriminals. 

According to data presented by the Atlas VPN research team, Australians have lost over $176 (AUD) million to scams in 2020. In total, Aussies reported more than 216 thousand fraud cases, with 10.7% of the reports including financial losses.

Rachel Welch, COO of Atlas VPN, shares her insights on the record year for scams in Australia:

“In general, the year 2020 was a rollercoaster ride. However, cybercriminals used this commotion as an opportunity to find new ways to scam panicking citizens.”

The year 2020 was a record year in terms of monetary losses and the number of scams in Australia. Aussies lost $97 million more in 2020 compared to 2019, representing a 123% increase. 

Australia’s citizens aged 65 and over lost most to scams, at $37.65 million, constituting over 21% of the total losses in 2020. Next up are 45 to 54-year-olds, who sustained $32.3 million in monetary losses last year. Third place goes to citizens ages 55 to 64, and they lost a total of $28.38 million to fraudsters. 

On a similar note, nearly half of the scams reported (103 thousand) were carried out via phone. 

Investment scams most damaging

Fraudsters use various scam methods to trick people into giving away their hard-earned money. Last year, investment scams swindled most money out of unsuspecting victims, at more than $66.44 million. 

Scammers took the opportunity presented by the COVID-19 pandemic to lure victims into investment scams. There are various types of investment fraud. The most common examples are Ponzi schemes, fake CD scams, bogus stock promotions, and community-based financial scams.

To read the full article, head over to:

Trilliant Acquires PrimeStone

Posted in Commentary with tags on February 2, 2021 by itnerd

Trilliant, a leading international provider of utility solutions for advanced metering and smart grid systems, today announces the acquisition of PrimeStone, a privately owned intelligent data collection and analytics company. The acquisition expands Trilliant’s purpose-built product suite to include a robust data solution that has the power to optimize an entire utility value chain.  

Headquartered in Bogota, Colombia, PrimeStone is the Latin American industry leader in data collection and analytics and has a customer base that reaches across the globe. PrimeStone has a strong presence across North America with Investor-Owned Utilities (IOUs), federal agencies and cooperatives in the United States, Canada, and Mexico. Their reach further extends into Asia and Africa, bringing a robust presence that strengthens Trilliant’s position within the global energy industry.  

The software solutions that Trilliant has acquired provide a highly scalable and configurable technology that can accurately read, store, and analyze data retrieved from industrial, commercial, and residential metering devices. PrimeStone, like Trilliant, has developed solutions that are endpoint agnostic, allowing customers the flexibility of choice in terms of their hardware. This software is synergistically aligned with Trilliant’s core business and provides customers with the market’s most intelligent communication and software solutions.

Trilliant empowers the energy industry with the only purpose-built communications platform that enables utilities and cities to securely and reliably deploy any application – on one powerful network. With the most field-proven, globally compliant solution in the market, Trilliant empowers you by connecting the world of things. Please visit for more info.