Well, Elon Musk has officially lost his marbles.
I say that because in the wake of IBM, followed by Apple, followed by a host of other advertisers pulling their ads from Twitter, Elon Musk is now threatening Media Matters who outed the fact that big name advertisers were appearing next to Nazi and hate speech content with a lawsuit:
Let’s recap something here:
- Media Matters found that Nazi and hate speech was appearing next to big name advertisers.
- Twitter when they were called on it said “its system does not intentionally place brands “actively next to this kind of content”, and the content cited by Media Matters would no longer be able to make money off its posts.” Which to me sounds like an admission that what Media Matters said was accurate.
- Elon himself also “endorsed an antisemitic post on X that falsely claimed members of the Jewish community were stoking hatred against white people.”
Thus I am failing to see how this is fraudulent to use an Elon phrase. I also don’t see how any lawsuit that he files would last five seconds in court. Having said that, I’m a computer nerd and not a lawyer.
But his threats of lawsuits against people who show Twitter for what it is, which is a tactic he’s used before, is meant to ensure that nobody shines a light on everything that is bad about Twitter. The thing is that this time it will not work. Because I believe that we’ve now reached a point where Elon’s bad behaviour is no longer acceptable and advertisers are taking their advertising budgets elsewhere. And that’s good as far as I am concerned because taking advertising cash out of Elon’s pocket will do one of two things. Either he will alter his behaviour. Which for the record I do not see happening. Or he will be forced to use his own resources, be it selling Tesla or SpaceX stock, to fund Twitter. And that is sure to hurt him and his businesses and make him feel some pain. And it’s high time he has to face some consequences for his behaviour because it is abhorrent and unacceptable.
Media Matters To Elon Musk: “We Will Win”
Posted in Commentary with tags Twitter on November 18, 2023 by itnerdIf you check out this story from earlier today, you’ll see that Elon has lost his marbles by threatening a “thermonuclear lawsuit” against Media Matters who found that advertising from big name companies was showing up next to Nazi and racist content. This along with Elon himself endorsing antisemitic posts on Twitter has led to IBM and Apple among others pulling their ads from the platform. Media Matters has now responded to Elon’s lawsuit threat. Here is their response via their CEO Angelo Carusone in full:
Far from the free speech advocate he claims to be, Musk is a bully who threatens meritless lawsuits in an attempt to silence reporting that he even confirmed is accurate. Musk admitted the ads at issue ran alongside the pro-Nazi content we identified. If he does sue us, we will win.
Honestly, if Elon is stupid enough to sue Media Matters, he’s focused on the wrong thing. Advertisers were fleeing Twitter from the moment he took over Twitter. Musk himself admitted that in September that the company’s U.S. ad business was down 60%. At the time he was blaming the ADL for his issues at the time:
And his latest issues are simply adding to this. Besides IBM and Apple, Lionsgate, Disney, Comcast/NBCU, Paramount, and Warner Bros. Discovery among others have pulled ads from Twitter. If Elon were smart, he’d figure out how to walk his stupidity back and create an environment where advertisers feel that they can safely put their ads on Twitter without being exposed to anything that may cause their brands pain. Like for example Nazi and antisemitic content. But he’s too busy trying to threaten and bully organizations that call him out. That’s not a winning strategy. Which he’s about to find out the hard way when Twitter implodes.
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