The IT Nerd

This is one of these situations where every time I turn around, there’s a new plot twist to the dBrand vs. Casetfiy situation. Hot off the heels of this and this comes a new accusation from dBrand. Which is that Casetify may have also been stealing from iFixit. Here’s the Twitter thread that brought this to light:

I’m watching to see how iFixit responds to this. As in do they sue Casetify and add to their misery. But the bottom line is that this not a good look for Casetify if this is accurate. Even if it isn’t (and to be frank, I don’t know how it can’t be accurate), the bad press that this has created means that Casetify is likely heading toward oblivion. To paraphrase Tony Stark from “The Avengers” there is no scenario where Casetify comes out on top of this situation.

RIP Casetify.

Yesterday it came to light that dBrand was suing Casetify because the latter was allegedly ripping off dBrand’s Teardown Skins. And based on the available evidence, it looks like dBrand caught Casetify red handed. At the same time, it was noted that Casetify’s website was taken down. When I noted that, I said this:

I wonder if they know that they got seemingly red handed and are currently scrubbing their site to remove any evidence that they ripped off dBrand’s work. Because based on the available evidence, that’s exactly what they have appeared to have done.

We now have an answer to that.

I’ll be blunt. This statement sucks. They got caught ripping off another company’s design, but it is somehow an “allegation”. And from checking my usual sources for seeing if a DDoS attack happened, I can’t find any evidence that this happened. That’s on top of them trying to elicit sympathy from people who read this statement. Frankly, this is the worst thing that they could have done and they would have been better off saying nothing in my opinion.

The thing is that it didn’t take long for Casetify to get lit up on Twitter because of that statement. And starting the “fun” was dBrand:

Burn. But it gets worse for Casetify. Here’s a sample of shots that Twitter users have taken at Casetify:

You get the idea. It’s not going well for Casetify. And long before this gets inside a courtroom, the bad press alone will likely cripple if not kill Casetify. If Casetify were smart, they would quickly find a way to come up with a settlement with dBrand. And on top of that, they should make a substantial donation to JerryRigEverything’s wheelchair company as that would at least create the impression that Casetify aren’t blatant rip off artists. Because right now, this whole episode makes Casetify look guilty as sin. And I guarantee, based on what’s happened in the last 24 hours, this will not end well for them if they don’t change direction in terms of how they’re handling this.

UPDATE: This just dropped from dBrand:

Man. dBrand is really on point here.