Archive for August, 2026

Cybernews comments on fake Wi-Fi network on Delta flight 

Posted in Commentary with tags on August 13, 2026 by itnerd

Following a report of a fake Wi-Fi network on a Delta flight to Atlanta, Cybernews’ Senior Information Security Researcher Aras Nazarovas has commented on the risks such networks may pose, as well as what the people affected should know. 

What risks do fake Wi-Fi networks pose? What is an evil twin attack?

“An evil twin attack is when hackers create fake Wi-Fi networks with the goal of stealing sensitive information from people, or exploiting known vulnerabilities present on victim devices. The fake networks often have a very similar (or identical) name to the legitimate network, which was the case here.

Once a person connects to the hacker’s Wi-Fi network, the hacker may be able to see what the victim is doing online and what data they transfer. However, since most websites have HTTPS/TLS encryption, much of what the user does, even on the rogue network, is private.

The risk here is that the hacker may attempt to redirect the victim to a phishing website – for instance, in this case, it may have been a fake Delta login page asking for personal data like name, email, address, etc. Or, the hacker may even go further and provide fake login pages for banks, social media, and try to extract login details from the victims.”

Are the people who connected to the network at risk?

“Connecting to such a network comes with some risk in itself. Connecting to a network controlled by a threat actor allows them to probe your device for potential vulnerabilities and maliciously redirect your internet traffic to their own servers. 

If a person entered credentials into a Wi-Fi login page, noticed security warnings popping up after visiting a website, downloaded something, or entered payment information into an unfamiliar page, then they may have had their data stolen. In that case, the victim should immediately change any passwords that were transmitted, do a thorough scan of their device for malware, and if bank details were transmitted, freeze the bank account until new credentials are received.

However, if a user just connected and disconnected to the Wi-Fi without entering any details or clicking suspicious links, they should be fine.”

$300M Senate bill to target cyber threats to U.S. water systems

Posted in Commentary with tags on August 12, 2026 by itnerd

Senators Adam Schiff and Amy Klobuchar introduced the Water Cyber Shield Act, which would give the EPA explicit authority to conduct cybersecurity assessments, require corrective actions and establish security standards for water systems alongside CISA and NIST.

The bill would also authorize $300 million annually for water infrastructure upgrades, require risk assessments for large systems and expand mandatory cyber incident reporting.

The legislation follows coordinated cyberattacks against dozens of community water systems across at least 12 states. Separately, DEF CON Franklin and the National Rural Water Association launched the Water Watch Center to provide cybersecurity services to utilities serving fewer than 10,000 people, a group representing 91% of the roughly 50,000 community water systems nationwide. Five cybersecurity firms will provide managed detection and response services, building on a two-year pilot involving nearly 450 volunteer cybersecurity experts across seven states.

Damon Small, Board of Directors, Xcape, Inc.:

   “The Water Cyber Shield Act attempts to address a major regulatory gap by granting the Environmental Protection Agency explicit authority to enforce baseline security standards and allocate $300 million annually for utility upgrades, but federal dollars alone cannot fix this sector’s systemic fragility. Spread across roughly 50,000 community water systems nationwide, that funding yields a negligible $6,000 per facility, an amount that barely covers an initial architecture audit, let alone operational technology overhauls.

   “The industry already possesses robust reference architectures and standards for protecting control systems, so the primary barrier is execution rather than a lack of guidance. Furthermore, claiming that capital injections will solve the threat ignores the reality that maintenance windows are rare in continuous operational technology environments. Rather than waiting on Congressional appropriations, security leaders and asset owners must immediately execute foundational controls: strictly isolate industrial control networks from corporate IT, eliminate publicly exposed management interfaces to the Internet, enforce multi-factor authentication, and replace default device credentials.

   “Critical Takeaways

  • Funding dilution: Allocating $300 million across 50,000 utilities yields $6,000 per facility, failing to cover basic operational technology remediation.
  • Operational reality: Standards already exist, but infrequent maintenance windows choke security execution far more than funding deficits.
  • Immediate action: Operators must enforce network segmentation, eliminate Internet-facing control systems, and rotate default credentials immediately.

   “Operational security standards already exist; what utilities lack is not awareness, but the uptime flexibility to actually apply patches.”

Dahvid Schloss, OSCP, Chief Operating Officer, Suzu Labs:

   “While it’s always exciting to see Congress attempt to get some good cybersecurity hygiene laws in place, it’s likely a far reach from what will actually happen. The Water Cyber Shield Act feels a lot like a round two attempt from when this was attempted back in 2023 under the existing Safe Drinking Water Act authority as a rule, but that got shut down when water industry groups and a coalition of GOP states argued that it would increase costs on ratepayers, and then the EPA folded and pulled the rule. (More info can be found here https://www.epa.gov/cyberwater/cybersecurity-sanitary-surveys

   “I hate to say it, but historically speaking, this is likely to fail before making it to a vote, just like all other bills that have been attempted to improve water cybersecurity in the past.  If we look at just the 118th and 119th Congress, we have had 9 bills introduced, as far as I’m aware, that pushed language that would have focused on either providing monetary assistance for, directly enforcing industry standards, and/or regulation around cybersecurity for water systems and CI, each varying in degree of what they would have provided and who they would have protected (rural vs non), but of those 9, all from within the 118th congress died within committees and without comments or markup, meaning no one even bothered to fight for them to get a vote across. Technically, the 4 from this congress (119) are still “pending’ but considering no movement has occurred on them, they will likely reach the same fate. 

   “Ultimately, Congress has been unreliable in pushing forward regulation and standards towards CI for quite some time, and the mantle thankfully has been picked up by private organizations and security practitioners who wish to have a safer and more secure water source. Even though it shouldn’t be dependent on the goodwill of private citizens to protect public infrastructure. Hopefully, in light of recent attacks, this will push Senators and House Representatives to actually move the needle forward, but this isn’t the first time we have had this situation happen before.  So, my fingers are crossed, but I’m not holding my breath.”

John Strand, Owner, Black Hills Information Security, Inc.:

   “I think this type of legislation is important, but it’s also long overdue. People have known about the security weaknesses in critical infrastructure, especially within municipalities, for well over a decade. Unfortunately, this is another example of a reactive approach to cybersecurity. Too often, meaningful action doesn’t happen until the damage has already been done.

   “My concern is that by the time these programs are fully implemented and organizations begin benefiting from them, many of the municipalities with the same vulnerabilities that enabled recent attacks will have already been compromised. It’s a positive step, but it’s arriving years after the underlying risks were widely understood. This is the kind of investment that should have been made more than a decade ago, not after the attacks have already demonstrated the consequences of inaction.”

While addressing critical infrastructure is long overdue, the time to act is now as the threat is real and present. Will lawmakers act on that threat is the real question.

Rogue Wi-Fi network discovered aboard Delta flight

Posted in Commentary with tags on August 12, 2026 by itnerd

Delta is investigating an alleged passenger created, rogue Wi-Fi network aboard Flight 591 from Las Vegas to Atlanta on August 10, one day after the DEF CON cybersecurity conference concluded in Las Vegas.

The unauthorized network, named “Delta WiFi Fast,” impersonated the airline’s legitimate Wi-Fi and was reportedly intended to scam other passengers. The crew disabled the aircraft’s Wi-Fi for approximately 30 minutes after discovering the network.

Delta said no aircraft operating systems were affected and flight safety was never in question. 

   “Our conference this year also suffered from multiple similar ‘deauthorization’ Wi-Fi attacks and it impacted some of our operations,” Monika Hathaway, head of press for DEF CON said.

Seemant Sehgal, Founder & CEO, BreachLock:

   “Flying out of Vegas after Black Hat myself just a few days before this incident, I can tell you the security conference crowd that passes through that airport is unlike any other, and the crew on Flight 591 made the right call with the information they had in front of them.

   “Rogue access points impersonating a legitimate network are one of the oldest tricks in the book, and doing it on an aircraft to scam passengers is a federal crime regardless of the sophistication involved. The people most likely to pull something like this on a DEF CON departure flight are the ones who know exactly where that line is, which makes crossing it a choice rather than a mistake. Disabling the Wi-Fi and investigating was exactly the right instinct.”

Denis Calderone, CTO, Suzu Labs:

   “Hackers will hack. I go to DEF CON most years, and it’s pretty common to have a terrible wifi experience on those flights because everyone is playing with their WiFi Pineapples and whatnot. That said, my flight home this year had no rogue SSIDs that I could see, and although, as usual, the wifi was shoddy, I never took the time to analyze the radio signals in the cabin, but if a few deauths were flying around, I wouldn’t have been too surprised. It is concerning to hear about attempted credential harvesting on the flight though, and I feel that that’s taking the expected hijinks way too far.

   “The deauthentication and evil twin combination used on Flight 591 is a well-documented attack that the security community has been demonstrating for a good two decades. These sorts of wifi threats are very common. DEF CON still displays their famed Wall of Sheep which displays the sniffing clear text credentials on the conference network, and every year the WiFi Pineapples have been selling out at the Hak5 booth. But there’s a significant difference between demonstrating a technique at a conference and deploying it against 199 unsuspecting passengers on a commercial aircraft. Last November, an Australian man was sentenced to seven years and four months in prison for running the exact same attack on domestic flights using a WiFi Pineapple and now the FBI is already involved in this case. There is definitely a legal exposure here.

   “For anyone who travels for work, in-flight WiFi should be treated as an untrusted network, period. The enterprise advice is encrypted DNS through your MDM and always-on VPN with captive portal remediation configured. But honestly, a VPN is something every traveler should be using, not just corporate road warriors. I make sure mine is on whenever I travel, and my family does the same. Beyond that, if a WiFi network on a plane doesn’t match what the crew announced or what’s printed on the seat card, don’t connect to it. If a network asks you to log in with your Google account or email credentials to get WiFi access, that’s not how airline WiFi works. Airline captive portals ask for a credit card or a loyalty account, not your personal email password. If you’re being asked for something that doesn’t make sense for the context, you’re probably not on the real network.”


Jacob Warner, Director of IT, 
Xcape, Inc.:

   “While a rogue Wi-Fi access point on a commercial airliner poses zero direct risk to air-gapped flight safety controls, it creates a serious enterprise security hazard for business travelers relying on inflight networks. Dismissing an onboard network impersonation as a harmless prank ignores the reality of man-in-the-middle attacks, credential harvesting, and fake authentication portals targeting captive passengers connecting to the Internet. Given that the flight departed Las Vegas immediately following DEF CON, it requires little imagination to conclude an attendee deployed the unauthorized access point.

   “This juvenile behavior is precisely why hackers suffer such a poor reputation among non-technical audiences and why security professionals struggle to build mainstream trust. Enterprise security teams must mandate always-on virtual private networks or zero-trust network access, disable automatic connections to open SSIDs on corporate endpoints, and instruct travelers to treat cabin wireless environments as untrusted networks.

   “Critical Takeaways

  • “Reputational damage: Pulling wireless hijinks on commercial flights damages industry credibility with non-technical audiences and disrupts legitimate travel.
  • “Transit vulnerability: Unencrypted inflight Wi-Fi exposes business travelers to man-in-the-middle credential harvesting and session hijacking.
  • “Endpoint hardening: Security leaders must enforce always-on virtual private networks and disable automatic SSID connections on all corporate devices.

   “Setting up an evil twin at 30,000 feet does not make you a clever researcher; it just proves why we cannot have nice things.”

John Strand, Owner, Black Hills Information Security, Inc.:

   “This one hits differently because this is my community. These are my people. When security professionals engage in this kind of behavior, they’re betraying the very community they’re claim to represent.

   “There’s nothing impressive about it. It doesn’t make you look clever, and it certainly doesn’t make you an elite hacker. In most cases, these attacks aren’t even technically sophisticated. They’re simply people with enough technical knowledge taking advantage of others who don’t have the experience to recognize what’s happening. That isn’t skill. It’s bullying.

   “I hope the people responsible are held accountable. This isn’t funny, it isn’t clever, and it doesn’t demonstrate technical excellence. It’s just people abusing their knowledge to prey on those who are at a disadvantage. That’s not what this profession should stand for.”

This is basically dumb. I hope that the people are found and punished accordingly. But at the same time Delta and other airlines need to make sure that this sort of exploit isn’t possible. Use an VPN every time to protect yourself from this exploit as the next time it might be someone bad behind it.

Which CMS platforms provide the strongest out-of-the-box security? 

Posted in Commentary with tags on August 12, 2026 by itnerd

Content Management Systems (CMSs) power millions of websites worldwide, making them one of the most common ways to publish content online. Because many CMS users have limited cybersecurity expertise, the security protections enabled by default can play an important role in reducing risk.

In a study published today, Comparitech researchers took a look at four of the most popular open-source CMSs (WordPress, Drupal, Joomla, and Ghost), to determine which has the strongest out-of-the-box security. The CMS platforms were assessed immediately following installation to determine their secure-by-default posture, with the assessment considering browser security controls, information disclosure, authentication securiy, and API and enumeration exposure. 

Key findings include: 

  • WordPress had the weakest out-of-the-box security protections, with a score of 8 out of 100
  • Drupal achieved the highest overall score (27.1 out of 100) – note that none of the tested CMSs provided a particularly strong security posture immediately after installation
  • Joomla has had the greatest number of disclosed vulnerabilities in the past five years
  • Drupal recorded the highest number of high- and critical-severity core vulnerabilities between 2021 and 2025
  • WordPress has the largest extension ecosystem, which may increase exposure to security risks associated with third-party plugins

For full details, please see the research here: https://www.comparitech.com/news/which-cms-platforms-provide-the-strongest-out-of-the-box-security/

Wagepoint expands AI-powered vision with AI Payroll Summary

Posted in Commentary with tags on August 12, 2026 by itnerd

While a third of Canadian small businesses reported using AI in their operations by the end of 2025, many business owners and their accountants are still spending hours reviewing their payroll runs, trying to spot a mistake. Canadian business optimism may have grown in the last month, but the onset of new tariff threats puts time and money pressure back on the table.

The recent launch of Wagepoint’s latest feature, the AI Payroll Summary, built directly into its platform makes this workable for small business.

As making payroll errors can be costly, Canadian payroll software company Wagepoint has implemented AI’s capabilities to provide a summary of each payroll run, identifying any unusual patterns or changes. The final review is ultimately in the hands of the business owner or AB, but saves ample time and narrows the margin of error.

New SharePoint auth bypass already being exploited hours after PoC went public

Posted in Commentary with tags on August 12, 2026 by itnerd

Rapid7 published a proof-of-concept exploit today for CVE-2026-55040, an authentication bypass in SharePoint’s JWT token validation that lets an attacker impersonate any user or admin without credentials. Threat intel firm Defused reported the exploit code was already hitting its honeypots the same day; it’s the second distinct on-prem SharePoint flaw to make news this week, after Monday’s ransomware-exploited deserialization bug.

More info here: CVE-2026-55040: Microsoft SharePoint JWT Token Authentication Bypass (FIXED)

Roman Sannikov, Global Research Coordinator, iCOUNTER said this:

“Microsoft patched CVE-2026-55040 in July. Rapid7 published a full technical write-up and working exploit code today, and Defused was already seeing that exact code hit its honeypots the same day. Hours passed between a researcher publishing proof-of-concept code and someone using it against real targets. No group has been identified yet, which tracks, at this stage it’s likely opportunistic scanning off the public PoC rather than a targeted campaign. This is exactly the kind of flaw that matters more as companies move away from plain passwords. CVE-2026-55040 breaks the token validation that’s supposed to replace passwords in the first place, and we’re seeing threat actors go after tokens and other forms of MFA directly instead of trying to phish or guess a credential. The bigger pattern is worth focusing reporting on: this is the second separate on-prem SharePoint flaw in the news this week. The story now is how many separate ways into the same platform are surfacing at once.”

This is fixed and people should update all the things. That would mitigate this issue completely. Otherwise pwnage will be guaranteed.

Half of UK tech leaders say outages threaten revenue

Posted in Commentary with tags on August 12, 2026 by itnerd

Research published by Zen Internet found that half of UK technology leaders believe network outages threaten revenue. The study surveyed 500 senior technology decision-makers across the UK.

The findings point to wider concern about the role of network resilience in business performance. More than half of respondents, 51%, said resilience was business-critical and that outages would significantly affect revenue, operations or customers. A further 94% said resilience was important to their organisation’s success.

Many technology leaders also said complexity within their IT estates was slowing change. Zen found that 78% said technology complexity was holding back transformation, with multiple vendors, platforms and contracts cited as major obstacles.

You can read the full story here: https://securitybrief.co.uk/story/half-of-uk-tech-leaders-say-outages-threaten-revenue

Commenting on this, Mayur Upadhyaya, CEO at APIContext, said: 

The fact that half of UK technology leaders now see outages as a threat to revenue shows how closely digital resilience and business performance have become linked.

Complexity doesn’t come from the number of systems you have. It comes from the number of dependencies between them. A payment, customer journey or identity transaction can cross multiple APIs, cloud services and third parties before it completes, and organisations don’t always have visibility across that entire chain.

AI and agentic adoption add another dimension. Increasingly, machines are executing those transactions, making decisions and retrying when something degrades. Machines can fail silently, and they fail at machine speed. That means a small degradation can propagate through dependent systems before an operational team even knows there is a problem.

The answer isn’t to slow innovation. It’s to recognise that resilience now means continuously verifying the critical transactions the business depends on, not simply monitoring the individual systems underneath them.”

Outages cripple or kill companies. So stopping outages should be the priority or bad things will happen.

Palo Alto Puts OpenAI Cyber Models to Work for Defenders

Posted in Commentary with tags on August 12, 2026 by itnerd

Today, Palo Alto Networks announced it will give defenders access to OpenAI’s leading cybersecurity-focused model, GPT-5.6 Daybreak, to help businesses find, test, and validate attack paths at machine speed. Until now, GPT-5.6 Daybreak has not been available for commercial use.

Frontier AI in cybersecurity has largely been seen as a threat defenders were racing against. Now, Palo Alto Networks’ Unit 42 is expanding its Frontier AI Defense service to bring advanced AI cyber models inside customer environments to actively simulate attacks and uncover hidden, previously unknown attack paths and create custom remediation plans before AI-enabled threat actors can exploit them.

What’s New 

Through our partnership with OpenAI, we’re expanding our Frontier AI Exposure Analysis capabilities to offer security teams: 

  • Leading cyber models: Apply the latest advanced cyber models to improve exposure discovery, testing and validation.
  • Multi-model harness: Use the right model for the right task to improve efficacy, expand coverage and optimize cost.
  • Exposure discovery: Find vulnerabilities, misconfigurations, leaked credentials, unmanaged attack surface and other posture gaps across applications and network assets.
  • Advanced adversary simulation: Actively test exploitability and validate end-to-end attack paths to understand how an attacker could compromise the environment.
  • Custom remediation plan: Prioritize the fixes that break the most important attack paths and feed those findings into existing IT, development and security workflows.

Focusing on known vulnerabilities and exploits doesn’t work anymore. Our Frontier AI Defense data found that 36% of exposures lacked known CVEs. Security teams must now match AI-powered attacks with machine-speed defense.

There’s also the blog post from Sam Rubin, SVP of Unit 42, with more details.

Canadian Hospital Pwned In Ransomware Attack

Posted in Commentary with tags on August 12, 2026 by itnerd

There has been a ransomware attack at a Manitoba hospital. CBC News has the details:

Shared Health said in a statement Monday it’s responding to what it called “a ransomware incident affecting certain facility maintenance systems.”

Patient care and clinical operations are not affected, the health authority said, urging anyone who needs to attend the hospital to do so.

Clinical services continue uninterrupted, and based on the investigation conducted to date, there is no indication that patients have been affected,” the statement, provided to CBC News by spokesperson Tara Seel, says.

Shared Health said it has launched an investigation to determine the nature and scope of the attack and is reviewing the systems affected by it. No other systems appear to be affected, the statement said.

Shared Health also said it has notified the provincial government and has sought expert advice to try to resolve the problem.

Health Sciences Centre said in an internal memo to staff that it has increased the presence of security and institutional safety officers at hospital entrances while doors are still affected by the attack.

The attack has affected doors, elevators, ventilation and air conditioning.

Kevin Surace, CEO, Token (https://www.linkedin.com/in/ksurace)

“This incident is a vivid demonstration that the boundary between IT and physical infrastructure has disappeared. Doors, elevators, ventilation, access controls and other building systems are now computers with physical consequences. Whether ransomware deliberately manipulates equipment or merely disables the systems used to manage it, an identity compromise can quickly become a safety and operational continuity event.

“We do not yet know how the attackers entered this hospital. But organizations should assume that facilities employees, contractors and vendors with privileged access will be targeted through convincing AI generated phishing and spoofed login sites. Training unfortunately cannot make people resilient against AI generated attacks, and should not carry the burden of protecting critical infrastructure. For identities capable of affecting the physical environment, organizations should require dedicated, hardware bound, phishing resistant authentication with biometric user verification as MFA and even passkeys are regularly compromised. They should also eliminate weaker fallback methods, strictly limit privileges and isolate operational systems from ordinary corporate networks.

“Resilience must mean much more than restoring servers and data. Organizations need to test whether they can place a facility into a safe state, operate critical systems manually, maintain operations while networks are isolated and recover trusted configurations. Those exercises must include IT, facilities, physical security, safety teams and outside service providers. If a ransomware drill ends when the backup is restored, it has not tested the consequence that matters most: whether the physical environment remains safe.”

Seemant Sehgal, Founder & CEO, BreachLock (https://www.linkedin.com/in/s-sehgal)

“Hospital building systems running on the same network fabric as clinical IT systems is a configuration that has existed for years, and the risk has been understood long before this attack made it visible. The path to disrupting doors and elevators is the same path that leads to patient records, just with a different endpoint on the other side of an unenforced segmentation boundary.

“Organizations that have actually mapped how their OT connects to their enterprise network already know exactly which physical systems are reachable from a compromised workstation, and that knowledge is what determines whether an incident like this stays contained or becomes a headline.”

John Strand, Owner, Black Hills Information Security (https://www.linkedin.com/in/john-strand-a1b4b62)

“The IT and physical infrastructure have always been very much connected. Very few organizations have a true separation between those two domains. You do run into organizations that have them on separate VLANs, but having them truly segmented and truly separated is incredibly rare. And that’s often done for the purposes of making life easier for day-to-day operations. It’s very hard to operate if you have a full air gap that you have to jump across every time you need to access those physical infrastructure components.

“It always did [impact the physical environment]. And this is one of the problems that you see in a lot of organizations whenever they’re doing their compliance documentation or security assessments. They like to create exceptions.

“Whenever they’re being rated against whatever framework they’re using, whether we’re dealing with HIPAA, NERC CIP, PCI, or something else, organizations love putting up exclusions and saying, ‘The only thing that’s in scope is this specific network segment,’ which just so happens to be the network segment where they have good security. Then they can ignore a lot of the operational and physical technologies that exist elsewhere in their organizations.

“And there’s a reason why they want to ignore it. Many times, patches and standard security technologies like EDR simply aren’t available for those systems. But excluding those systems from an assessment doesn’t make the risk disappear.

“Very, very few [organizations are testing resilience beyond simply restoring systems and data]. Once again, a lot of organizations like to create exceptions and exclusions whenever they’re being tested, evaluated, or going through compliance because they know that a lot of the legacy operational technology implemented in the physical world, things like HVAC systems and door controls, is often very old. Many of these systems have a lot of vulnerabilities. More importantly, they’re very, very expensive to upgrade and replace with up-to-date technology.

This gets into a question that I’m constantly asking our customers whenever we’re doing assessments with them. They’ll say, ‘Well, we don’t worry about this because it’s legacy technology.’ Okay. Having legacy technology is acceptable. Using the fact that it’s legacy technology as a shield to prevent it from ever being tested or ever being updated is not acceptable.

“If organizations know they have legacy technology, especially technology that directly interacts with the physical world, simply deciding that they don’t want to patch or update it is not acceptable. There needs to be a roadmap for when those technologies will be replaced and how the organization is going to replace them.

“But there’s this mentality that exists in a lot of organizations. ‘It’s physical. It makes the doors work.’ Or, ‘It’s physical. It makes the HVAC work.’ Basically, if it ain’t broke, don’t fix it.

“If you’re looking at what’s happening with security right now and how attackers are targeting these systems, it is very much broken.”

I hope that they not only address the means that these threat actors got in and deployed ransomware, but they tell everyone about it so that we learn from their mistakes.

LG Launches Life’s Good 2026

Posted in Commentary with tags on August 12, 2026 by itnerd

LG Electronics launched its 2026 Life’s Good campaign under the key message “Free up your mind.” The campaign explores how LG AI can help reduce the mental load of everyday life by quietly taking care of routine demands, creating more room for people to focus on what truly matters.

The campaign arrives at a time when people work harder than ever to keep everyday life running, yet increasingly struggle to switch off from its demands. According to LG survey findings, people spend nearly a quarter of the year burdened by mental load – the equivalent of 87 days a year. Mental load is the invisible burden of constant information, countless micro-decisions and everyday demands. For many people, mental load follows them home, occupying their minds even during moments of rest and recharge.

Building on previous campaign films such as We don’t make life good, you do (2024) and Less artificial. More human (2025), this year’s campaign centers on the growing mental load of modern life and making room for what makes life good.

Bringing the Campaign to Life

The campaign’s hero film follows a family stepping away from the mental load of everyday life for one evening. The film captures small but meaningful moments crowded out by everyday demands, from spontaneous conversations and shared meals to the simple pleasure of being fully present.

With this story, LG invites people to consider a simple question: what might you make room for if you could set your mental load down, even for just one evening?

The campaign’s message comes to life through product-focused films featuring LG WashTower, LG Styler, LG OLED and LG DUALCOOL. The films show how LG products can help reduce everyday mental load by quietly taking care of routine demands, freeing up people’s minds to enjoy life’s meaningful moments.

As part of the campaign, LG also offers an interactive experience designed to help people better understand their own mental load. By answering a set of questions, people can reflect on how much mental load they carry and what contributes to it. By making an invisible burden more visible, LG hopes people will free up their minds to experience Life’s Good.

The campaign is grounded in research that reveals just how deeply mental load has become embedded in everyday life.

The Scale of the Problem

Survey findings show that, on average, people experience 27 mental load interruptions during their waking hours.

The Human Cost

More than half (51%) of respondents said mental load stops them from sleeping well, while nearly half (49%) said it impacts their physical health.

The findings also revealed a key human truth: people work hard to stay organized, yet what they miss most is the freedom to be spontaneous. When asked what they would do if that weight were lifted, people did not reach for greater productivity or achievement. Instead, they spoke about getting lost in a book, spending unplanned time with loved ones and enjoying moments free from everyday responsibilities. 

The Role of Technology

The study found that unpaid responsibilities at home contribute more to mental load than paid work, highlighting the opportunity for household technology to make a meaningful difference.

Nearly three in four (73%) of respondents believe the right household technology could help reduce their mental load, with the strongest demand for solutions that proactively handle routine tasks without requiring constant attention.

The findings suggest a clear direction for technology: not simply to help people do more, but to quietly take care of everyday demands so they can spend less time managing life and more time living it. This insight aligns with LG’s Affectionate Intelligence vision and the campaign message: Free up your mind. Life’s Good.

To learn more about the campaign, visit www.lg.com/lifesgood.

Survey Methodology
Fieldwork: Conducted April 24–28, 2026 via Focaldata
Countries: US, UK and Australia
Age: 18–64
Sample size: 3,165 respondents (a minimum of 1,000 per market), nationally representative by age, gender and region

Note: Survey results reflect respondents’ perceptions and do not constitute clinical or scientific evidence of health benefits.