If you want to be creeped out and you’re a Ford owner (though owners of other cars should not feel snug for reasons I will get to in a bit), then read on.
Ford VP Jim Farley during a panel discussion on privacy at CES was trying to illustrate that Ford had a ton of data on it’s customers and they use very little of it in order to avoid raising privacy concerns. That’s when he said this:
“We know everyone who breaks the law, we know when you’re doing it. We have GPS in your car, so we know what you’re doing. By the way, we don’t supply that data to anyone,”
Well, that sounds a wee bit sinister does it not? He must have figured that out on his own or when a Ford PR person told him about the impression that he left. That’s when he said this:
“I absolutely left the wrong impression about how Ford operates. We do not track our customers in their cars without their approval or consent.”
Ford later clarified his position further by saying that GPS units in Ford cars are not “routinely” reporting their whereabouts as car owners drive around. I put the word routinely in quotes because that implies that they either do phone home infrequently or are capable of doing so and Ford chooses not to enable that feature. And why would cars be capable of phoning home? How about to sell your driving patterns to third parties for a handsome profit for example? TomTom got caught doing that a while ago. So there’s no reason why others aren’t doing something similar.
Now some of you reading this are going to say “Hey, I never consented to Ford collecting all this data.” Well, actually you likely did and didn’t know it. It might have been buried in the license agreement for My Ford Touch, in the legalese that pops up on the screen every time the car starts up, or in the paperwork that you signed when you bought the car. Perhaps someone would like to clarify exactly where that lies as I am sure that many would be very interested in that.
Now let me be clear. Ford is NOT sharing data with third parties, but clearly if they wanted to, they could. And seeing that similar systems exist in other cars, it is entirely possible that you can substitute Ford for some other car company and we’d be having a similar discussion. Thus it might be a very good thing if car companies came clean on if they collect data, and what they do with it. That would make us all feel better.










REPORT: Ford Dumps Microsoft For BlackBerry QNX
Posted in Commentary with tags BlackBerry, Ford, Microsoft on February 24, 2014 by itnerdThis has to sting for Microsoft.
Reports suggest that Ford is about to dump Microsoft as the provider of their Sync infotainment software for BlackBerry’s QNX OS. The same underpinnings that powers BB10 devices:
Using QNX will be less expensive than licensing Microsoft technology and will improve the flexibility and speed of the next Sync system, the people, who asked not to be identified because the decision hasn’t been made public, said Feb. 22. Ford has more than 7 million vehicles on the road with Sync using Microsoft voice-activated software to make mobile-phone calls and play music.
This has to be a huge vote of confidence for BlackBerry and if you’re Microsoft, this must, really, hurt because Ford made a big deal about being in bed with Microsoft when Sync first appeared. I also wonder if existing Sync owners will get an upgrade or does this only apply to new owners who buy new cars?
Assuming that this is true of course. We’ll see if it is or not soon enough I suppose.
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