SURE Universal, the market leader in next-generation interface solutions for home electronics and appliances, has a message for the IoT companies that want to capitalize on it. Data services and ad-supported business models work beautifully today, and will be even more profitable tomorrow.
SURE Universal’s views on advertising and data as winning business models for the IoT come from a singular perspective. As creators of the Internet’s most widely-used universal remote control application, with over 20 million downloads to date, the company already enjoys robust revenues from industry-leading ad networks such as Google, Facebook and Baidu. When using the SURE app, ads delivered from these networks appear in unutilized “real estate” on the user’s smartphone screen.
However, because the SURE universal remote is the interface for an almost unlimited variety of IoT devices of every type, the relevance of ads and consumer data that travel through the SURE app are greatly enhanced. Media control is an obvious example; users who are using the SURE remote to watch their smart TV can be served relevant previews, and users of a connected music system can receive promotion for relevant artists. Market leaders like Facebook, which earns 95% of its revenues through advertising, are already taking advantage of these kinds of smart-device synergies.
Smart Ads for Smart Devices
At the same time, the ad-model opportunity for IoT software like SURE Universal becomes even more provocative when it can be applied to remote-controlled consumer behaviors beyond content consumption. For example, when the SURE remote is operating a smart washing machine, highly qualified ads for laundry supplies and accessories can be served. When the SURE remote is working a smart thermostat, relevant ads ranging from energy resellers to home improvement contractors can appear. In addition, machine learning and AI-based data services can be used for home energy optimization leading to significant savings for consumers. SURE’s “knowledge” of user’s appliances and their usage in the home can bring offers from insurance companies for usage-based extended warranty and insurance.
Because the SURE Universal remote can be so many “things” in the Internet of Things Universe, it becomes a uniquely valuable carrier for advertising and data services of all kinds. Even small customer profiling significantly increases the profitability of each service provided, and as the consumer acquires additional smart, IoT-connected objects of different kinds in their home, the personalization possibilities for targeted advertising and data services increase exponentially.
Considering that mobile ads now account for more than 50% of Internet advertising revenue, according to the Interactive Advertising Bureau (IAB), ad support provides a clear revenue path for all mobile-facing IoT companies, such as SURE, with little consumer pushback. The IAB reports that 65 percent of respondents surveyed who own IoT devices are willing to see ads on their IoT screens, and in fact, 62 percent said they already have.
Recognizing these opportunities, SURE Universal recently extended its reach into the IoT space with the launch of a technology-agnostic smart home platform, which works on the same ad-supported model (ad-free subscriptions are also available) and is designed to let manufacturers, telcos, MSOs and other service providers share in these revenue opportunities. The SURE platform is fully compliant with the new OCF (Open Connectivity Foundation) standard for device interoperability, and is the first remote control system to be OCF certified.
In addition to the SURE Universal Software Remote, the world’s top ranked, most highly-rated remote control application, the platform includes the SURE Cloud, a ready-to-configure cloud solution that provides vendors with an easy infrastructure for data analytics and monetization, as well as future services which can translate into new revenue opportunities.
These new revenue possibilities for these cutting-edge IoT applications are made possible by one of the oldest and most reliable revenue models in business – ad support. While the SURE Universal smart home solution provides OEMs and service providers with a state-of-the-art environment for today’s ad-supported revenue production, it also paves the way toward new kinds of monetization opportunities through data services never before possible prior to the popularization of smart homes and smart devices.
SURE Universal makes interaction between people and their appliances simple. For more information, www.sureuniversal.com
OWC Announces SMART Alec Disk Utility For Mac
Posted in Commentary with tags OWC on June 15, 2017 by itnerdOWC has announced SMART Alec https://www.smartalec.biz/, an essential Mac utility that constantly monitors and checks your Mac hard drives, SSDs, Firewire disks, and USB drives, warning you in advance if drives are failing or about to fail, so you’ll have plenty of time to back up and replace a bad drive. SMART Alec can help you avoid losing years of sensitive, irreplaceable data from databases, word processing, Excel, PowerPoint and other business files, precious photos and videos, music compositions, and more. SMART Alec is currently available in beta at: smartalec.biz/beta_test. The free final version of SMART Alec and $9.99 upgrade with additional features will be available in July.
Drives Frequently Fail — Why Wait Until a Disk Drive Fails to Take Action?
Although users expect hard drives to last forever, drives can frequently fail for numerous reasons, including overheating, power failures, surges from lightning strikes, water damage, and more. Once a drive fails, it can be virtually impossible or cost hundreds to thousands of dollars to reconstruct sensitive data through a computer technician or data recovery forensics company. Daily back-ups to a secondary drive are also risky, since unknowingly you may be backing up data from an already corrupted drive or to another drive with problems. Instead of waiting for the drive to fail or just hoping it won’t happen, users rely on SMART Alec’s continual background disk monitoring to protect sensitive data –Why wait until a disk drive fails to take action?
SMART Alec Free Version – Basic Features:
SMART Alec $9.99 Upgrade – Additional Features:
• “SMART Over USB”: the free version is for SATA (Serial Advanced Technology Attachment) drives only, not USB/FireWire drives. The upgrade adds failure prediction for most USB or FireWire connected drives, including most USB 3 devices.
• Email Notifications: in addition to desktop alerts, notifications are also emailed to you about failing or predicted-to-fail disks in case you are away from your disks.
Available through iTunes App Store
The free SMART Alec essential drive utility and $9.99 SMART Alec upgrade with USB/FireWire disk monitoring and other additional features will ship July 2017, with the free version available through the iTunes App store. A Windows version is in development. For more information, see https://www.smartalec.biz/ or Facebook: https://www.facebook.com/SMARTAlec.biz/.
Free Beta Version Available Now
SMART Alec is currently in its final beta testing stage. To sign up as a beta tester, go to smartalec.biz/beta_test. In future releases of SMART Alec, users will be able to opt-in to share data about disk reliability and performance with SMART Alec’s self-learning disk failure prediction system, an algorithm which will analyze disk data from users to more accurately predict likely disk failure. Once opted in, users will get access to the most up-to-date statistics about the safest—and least safe—disks available and the reliability of the disks they are using. The latest beta, SMART Alec 1.0 b26, offers support for OS X 10.9 (Mavericks).
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