Starbucks Canada and TD are revolutionizing rewards in Canada. Building on the partnership announced in 2020, Starbucks and TD are enabling millions of TD cardholders to earn accelerated Stars and TD Rewards or Aeroplan points with purchases made through the Starbucks® app, when they link their Starbucks Rewards account to an eligible TD debit or credit card. In addition, once customers have linked their Starbucks Rewards to a TD debit or credit card, they have the ability to convert TD points into Starbucks Stars in real-time to use toward free food or beverages at Starbucks – an industry first in Canada.
The announcement is an evolution of Starbucks and TD’s first-of-its-kind partnership, which gave TD Aeroplan Visa cardholders the ability to earn accelerated Aeroplan points at Starbucks stores. Now, the program has been expanded to include millions of TD card holders, making rewards more accessible than ever.
Reaping the Rewards
A Loyalty Trends report revealed that 47 per cent of consumers believe reward incentives are more important now than they were pre-pandemic, with Gen Z and young millennials valuing loyalty programs the most. As consumers continue to lean into loyalty programs, Starbucks and TD are making it even more rewarding for customers to purchase through the Starbucks app.
By linking a Starbucks Rewards account to an eligible TD Access Card with Visa Debit or Credit Card, customers will:
- Earn 50% more Stars on purchases or card re-loads made through the Starbucks® app.
- TD Rewards or TD Aeroplan card holders can also earn 50% more TD Rewards or Aeroplan points on purchases through the Starbucks® app.
- TD Rewards cardholders can convert TD Rewards points to Stars in real-time to use toward free food or beverages at Starbucks.
Some restrictions apply. See terms and conditions.

In addition to earning Stars and the perks that come with being a Starbucks Rewards member – like the ability to mobile order; earn and redeem Stars for free food and beverages; a free birthday beverage; and more – now TD customers can also earn TD Rewards and easily convert them to Starbucks Stars in real-time through the new TD Rewards Hub.
Through Blockchain and other innovative technologies, Starbucks is exploring how to tokenize Starbucks Stars, creating the ability for other merchants to connect their loyalty programs to Starbucks Rewards. This will enable customers to exchange value across brands, engage in more personalized experiences, enhance digital services, and exchange other loyalty points for Stars at Starbucks.
This approach will serve as a foundation for a more aspirational concept for new, modern payment rails that align payment expenses with the value received by customers and merchants. Starbucks intends to be at the forefront of this disruptive innovation, which will unfold over the next few years.






Starbucks Canada launches with DoorDash. Expanding delivery to 50 new markets
Posted in Commentary with tags DoorDash, Starbucks on March 14, 2023 by itnerdStarbucks Canada and DoorDash Canada announced a new partnership to offer on-demand delivery of Starbucks at participating locations. Beginning today, DoorDash customers will be able to enjoy fast and convenient delivery of Starbucks favourites from more than 500 stores.
The new partnership also expands Starbucks Delivers to nearly 50 new communities for the first time including Saint John, New Brunswick, Squamish, British Columbia and the province of Prince Edward Island. As one of Canada’s leading last-mile delivery platforms, DoorDash will provide customers with a quick and convenient way to have Starbucks delivered right to their doorstep, all with the click of a button.
To celebrate the launch of Starbucks on DoorDash, customers can get $5 off their next 3 Starbucks orders of $20 or more from March 20 to April 2, 2023.
Convenience for Customers
In Canada, customers will be able to access Starbucks Delivers via DoorDash on iOS and Android devices, in addition to DoorDash.com. Key features of the delivery program include:
Prompt Delivery: Orders placed through the DoorDash platform will be delivered by an extensive network of Dashers, designed for expedient and secure delivery so customers can enjoy their Starbucks beverage and food promptly. Customers can track their orders through DoorDash from preparation to drop-off.
Delivered Fresh: Starbucks has developed packaging solutions to help ensure the quality of hot and cold menu items including stickers for beverages to avoid spilling, tamper-evident packaging, and delivery-specific cup holders, including a two-cup tray exclusively for Starbucks Delivers to serve as a barrier between hot and cold beverages.
Customization: Starbucks will offer approximately 95% of its core menu items on DoorDash. Customers can customize their orders within the DoorDash app, including the ability to choose the amount of syrup, type of milk and espresso roasts.
DashPass, DoorDash’s monthly subscription program, provides customers ordering from Starbucks on DoorDash with $0 delivery fees. Other fees apply. Customers can check the delivery locator to see if delivery with DoorDash is available in their area.
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