The London Sunday Times posted a very interesting profile of Apple God CEO Steve Jobs. It’s a very interesting read and I encourage you to take a look at it. What I found interesting is that Apple apparently tried to get the Sunday Times not to run the piece:
Apple hates personality stuff and press intrusion. “We want to discourage profiles,” an Apple PR tells me stiffly, apparently unaware she is waving a sackful of red rags at a herd of bulls. Another PR rings the editor of this magazine to try to halt publication of this piece.
That worked out really well. Great job Apple PR. Now everybody and their dog will be talking about this story. I know that Apple is a very insular and secretive company (and the piece goes into some amount of detail about that), but to tell one of the worlds best known media outlets to bury a story seems a bit much to me.
In any case, from my perspective this article has some negative things about “The Steve:”
Jobs is, in the words of the psychiatrist and scholar of leadership Michael Maccoby, “a productive narcissist”. To Jobs, the world is an epiphenomenon, a side effect of the existence of Steve. Or rather, it is a pyramid with Jobs at the top, a few bright people just beneath him, and then the rest of us — the “bozos”. The customer bozo is not, to him, always right.
And some positive as well:
“Jobs is not an engineer,” says the writer Dan Lyons, “he can’t really design anything and he doesn’t know anything about circuits. But he is the ultimate end-user, the guy who is on our side.” Lyons created the Secret Diary of Steve Jobs blog with a motto that captures the strange Jobs mix of geek fantasy and power: “I will restore your sense of childlike wonder. There is nothing you can do to stop me.”
So that says to me it’s a balanced article. What do you think? Please leave a comment with your thoughts.
Steve Jobs: 1955 – 2011
Posted in Commentary with tags Apple, Steve Jobs on October 5, 2011 by itnerdToday was a very strange day.
I had an appointment tonight at 8PM at the Apple Genius Bar to have the battery of my MacBook Pro replaced under AppleCare. When my turn came, I stepped up to the Genius Bar and started to explain the fact that my MacBook Pro started displaying the “Service Battery” error. At about this time, a hush fell over the store and the moods of the Apple Store employees changed. I found that to be weird. At that moment my Blackberry vibrated. When that happens, it’s usually a customer needing help or my wife needing me for something. I took a look there was a message from an associate asking me if I had heard about Steve Jobs. I had a funny feeling as I typed in “no.” A few seconds later I got a text back.
“He died.”
I was in shock. I was thinking that this couldn’t be right. Then my wife texted me to say that Steve Jobs is dead. Then I knew it was for real.
There’s no way that I could begin to describe what Steve Jobs has done. Let’s face it, he’s done a lot that we now take for granted. iPods, iPads, iPhones are just the tip of the iceberg. We have technologies that we take for granted because he decided to start a company in a garage and sell computers for $666. If you want to get the full list, I’d try Wikipeda. But take it from me. Even Windows users should be thanking Steve Jobs. He’s done that much.
Here’s what Apple had to say:
“Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.”
If you want to express you’re condolences, click here. Apple has set up a page and an e-mail address for people to express their condolences. I find that fitting seeing as you could sometimes get a response if you e-mailed him.
So as I type this, I have a new battery in my MacBook Pro (Many thanks to the Apple Store in Sherway Gardens for doing the battery swap on the spot). However the world has lost a truly great man.
May he rest in peace.
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