T-Mobile a couple months back did something that I will call ill advised. It e-mailed BlackBerry users on their network encouraging them to switch to a competitors device. Specifically the iPhone 5S. That didn’t go over so well. The BlackBerry blog details what happened next. In short, BlackBerry users got upset. Boy did they get upset. So you’d think that this was the end of it. And it was, until last night when this tweet appeared:
BlackBerry will not renew #TMobile US license to sell #BlackBerry, but existing customer support will continue http://t.co/oNRulRxiuQ
— BlackBerry (@BlackBerry) April 2, 2014
Now is this a big deal? On one hand, BlackBerry products were already hard to find in T-Mobile stores as they were not being stocked. But on the other hand, it has to be a huge slap to T-Mobile. It also shows that BlackBerry isn’t going to be pushed around. There’s a press release that was posted as part of that tweet that has this interesting tidbit:
BlackBerry customers on the T-Mobile network should not see any difference in their service or support. BlackBerry will work closely with T-Mobile to provide the best possible customer service to any customer remaining on the T-Mobile U.S. network or to any customer purchasing devices from T-Mobile’s existing inventory.
BlackBerry is also working closely with other carrier partners to provide consumers and business users with alternatives should they decide to transition to another carrier and remain with BlackBerry for their long-term device and service needs. For additional details, offers and assistance, business customers and consumers can go to http://us.blackberry.com/smartphones.html.
Hmm… BlackBerry working with other carriers to provide alternatives to loyal BlackBerry users? I can’t wait to see how T-Mobile spins that.
T-Mobile CEO Apologizes For Saying Competition “Raping” Customers
Posted in Commentary with tags T-Mobile on June 23, 2014 by itnerdIf you’re American and you’re on T-Mobile, you might want to take your business elsewhere. T-Mobile CEO John Legere was caught by Bustle among others saying this among other things:
These high and mighty duopolists that are raping you for every penny you have…the fuckers hate you.
Really? A rape metaphor from a CEO of a major corporation? If I were a T-Mobile customer, I’d break my contract to go with some other carrier. I guess that Legere either figured that out on his own, or more likely some PR droid told him that his comments were ill advised. This Tweet then appeared:
Really? Apologizing on Twitter doesn’t cut it. How about a news conference where you have to apologize for your tasteless comments and have to own up to them completely? That would show that you have a pair? This apology smells of cowardice. Total and absolute cowardice. Given this response, I say dump T-Mobile and show Legere that consumers will express their displeasure over this fiasco by moving their dollars elsewhere.
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