Archive for Waze

Waze Introduces New Advertising Solutions

Posted in Commentary with tags on February 24, 2021 by itnerd

Waze is announcing updates to Waze Ads Starter, its advertising solution tailored specifically to small businesses. The features take into account the unique challenges faced by small businesses now, making it easier for them to connect with existing customers and attract new ones while making the most of their marketing investment.

With these updates, Waze is making it simpler for small business advertisers to create and manage Waze ad campaigns with Ad Manager, a streamlined campaign management dashboard. Now, in minutes, small businesses can begin advertising, see how campaigns are performing at a glance, and easily make changes as well as gaining access to new ad formats and other capabilities. Available both on desktop and in a new mobile-friendly experience, Ad Manager makes it as easy as possible for small businesses to achieve their business goals.

Updates include: 

  • Ad formats: Arrows and Takeovers join existing Pin and Search formats with the option to preview all ads on mobile. 
  • Targeting criteria: Choose targets based on a specific zip/postal code, city, geographical region, or coordinates.
  • Goal-specific calls-to-action: Achieve your goals and increase customer engagement with Waze recommended calls-to-action including, Save for Later, Save Location, Drive There, and Call Now.
  • Push notifications: Re-engage customers after their drive with push notification reminders. 
  • Flexible campaigns: Run seasonal campaigns or limited-time promotions.

Waze is also introducing features to help small businesses manage advertising budget, showing estimated campaign reach and providing a recommended budget that dynamically incorporates locations and other campaign details, based on a total or monthly campaign budget setting. Small business owners can begin advertising on Waze for just a few dollars per day, with no monthly commitment.

For more information on advertising with Waze, please visit waze.com/ads/waze-ads-starter/ad-manager

Waze Welcomes Audible To Its Audio Player Program

Posted in Commentary with tags on February 9, 2021 by itnerd

Waze, the platform bringing together communities on and off the road, today announced Audible has joined its Audio Player Program, giving drivers a way to fill time in the car with meaning, learning, art and storytelling.

Audible on Waze offers drivers with an Audible membership easy access to its catalogue of more than 600,000 Audible Originals, audiobooks, podcasts, and other audio programs. So whether riding with the kids, road tripping, or heading home from work, there’s an Audible title to accompany every drive. 

Audible members can listen on Waze by simply opening the Waze app and tapping the music note icon to select Audible as their audio player. They can start enjoying audio content directly through Waze right away, including Audible Originals, audiobooks and podcasts. Audible members will also receive next turn directions from Waze inside the Audible app.

Audible is the latest streaming service to integrate its audio experience into Waze by using the Waze Audio Kit.

The Audible integration for Waze Audio Player will begin rolling out from today. You can download Waze here, and to integrate your audio app with Waze, apply for the Waze Audio Kit here.

Waze’s Holiday Theme Brings Festive Cheer To Your Drives

Posted in Commentary with tags on December 9, 2020 by itnerd

Waze announced that a holiday theme is available from now until December 31, 2020.

Drivers can activate all or part of the new holiday theme on Waze. They can select Santa’s voice to guide them on their travels, show their spirit with the Santa Mood, and switch their car to Santa’s sleigh to let Rudolph and friends guide them to their destination. 

To access the new holiday theme, visit here.

For more information, or to download the Waze app, please visit this link

Waze Launches Outreach Campaign To Support Small Businesses

Posted in Commentary with tags on November 24, 2020 by itnerd

It has been a challenging year for the small business community, with many companies having to reduce staff numbers or pause operations due to the COVID-19 pandemic. With the forthcoming holiday season, owners have an opportunity to try and rebuild their businesses. So today, Waze, the platform bringing together communities on and off the road, has announced a new initiative to help small businesses get back on their feet. 

Launching this week in advance of Small Business Saturday and running until January 7 2021, Waze is offering business owners an opportunity to contribute information, including address, contact details, and opening and closing hours via a simple form, that will then be added to Waze map by Waze’s volunteer community of Map Editors. This information will help Waze users nationwide easily navigate to these store locations using the most up-to-date information, encouraging them to shop local during the holiday season. 

This campaign builds on Waze’s COVID-19 response as part of a strategic effort to find ways to leverage its products and map to better serve underserved communities, and to enable employees, users, and partners to give back to the organizations they care about.

If you are a small business owner who’d like your information on Waze updated – or for businesses that are not yet mapped on Waze – please complete this form

Introducing Batman & The Riddler To Waze

Posted in Commentary with tags on August 31, 2020 by itnerd

Your city needs you!  Waze, the everyday driving platform bringing together drivers to outsmart traffic, in partnership with Warner Bros. Consumer Products (WBCP) and DC, is introducing some epic forces of good and evil to the road – Batman and The Riddler.

From today, until October 31, 2020, activate the Batman experience on Waze and choose the side of DC Super Hero or Super-Villain by selecting the iconic voice of Batman (Kevin Conroy) or The Riddler (Wally Wingert) to guide you on your own adventures. Available globally in English, Spanish and Portuguese, you can follow The Riddler’s clues or enter “stealth mode” like Batman.

You can also change Waze car icons and hop in the Batmobile or The Riddler’s racer to guide you on your way, and select the Batman or The Riddler moods to heroically or cleverly outsmart traffic. And to complete the experience, you can listen to the Waze and DC Super Hero or Super-Villain playlists on Spotify while driving via the Waze Audio Player feature.

To access the new Batman and The Riddler features, visit here.
To drive with Batman and The Riddler while listening to their character-inspired songs on Spotify, visit here for Batman’s playlist, and here for The Riddler’s playlist.

For more information, or to download the Waze app, please visit this link.

Waze Helps Canadian Drivers Find and Navigate to COVID-19 Testing Centres Through Partnership With Clinia

Posted in Commentary with tags on August 27, 2020 by itnerd

Waze, the platform bringing together communities on and off the road, today announced Canadians can search and find COVID-19 testing and screening locations within Waze, using data provided by Montreal-based Clinia Health Inc.

Waze and Clinia hope the data partnership will make it easier to find and navigate to testing locations.

Drawing upon information from public health departments, Clinia developed a directory of testing and screening locations across Canada. The database — with more than 340 data points — was integrated into Waze in July, with the data being refreshed a few times a week. This data contains information regarding testing and screening sites at hospitals and clinics, as well as mobile drive-through sites, ensuring Canadians are aware of options for COVID-19 testing.

Waze has seen an increase in drivers returning to the roads since March. Information on Canadian traffic patterns by city can be accessed here.

Waze Announces Rollout Of Google Assistant Integration

Posted in Commentary with tags on August 25, 2020 by itnerd

Waze today announced the rollout of its Google Assistant integration to new markets. English-speaking Waze users will now be able to enjoy their favourite Waze features powered by Google Assistant, hands free, while driving, and using only their voices. This follows the successful launch of Google Assistant’s integration in Waze for Android users in the U.S. last year.

Waze for Android and iOS users in English-speaking countries can now use “Hey Google” to report traffic, incidents or hazards; navigate; search; or ask Assistant informative questions – without ever having to leave the Waze screen. Android users can additionally use this integration to set a Calendar appointment; play music; or make a phone call.

This update is available for Waze for Android users in English-speaking markets today, and support for navigation-related commands is starting to roll out to iOS users. For more information visit Waze.com.

Waze Announces Global Rollout Of Railroad Crossing Alerts

Posted in Commentary with tags on August 12, 2020 by itnerd

Waze, the platform bringing together communities on and off the road, today announced a new feature that will provide alerts to users approaching a railroad crossing.  Waze is seeing Waze users make a significant return to the road following the COVID-19 outbreak. This feature is unique to Waze and puts drivers’ safety first, helping them return to the roads by highlighting the potential risks associated with driving over railroad crossings.

The decision to add railroad crossing alerts to the Waze map follows recommendations from both the US senate and the US National Highway Traffic Safety Administration (NHTSA) to app-based navigation platforms like Waze that doing so can help contribute to the efforts to reduce the number of drivers involved in railroad crossing fatalities. The US Federal Railroad Administration also championed this feature and provided valuable insights as Waze used their publicly available database of US railroad crossings. The feature was advocated for by major rail network operators and other organizations, including MTA Long Island Rail Road, Amtrak, SEPTA, Brightline, Operation Lifesaver Canada, the Railway Association of Canada, CN, SNCF, the Regulatory Agency of Rail Transport of Mexico (ARTF) and the Secretary of Communications and Transportation of Mexico. These organizations have provided the vital data (verified by the Waze volunteer community of map editors) to add railroad crossings to the Waze map in the US, Canada, Mexico and France, and local Waze map editors have taken the initiative to incorporate crossings to the map in the UK, Italy, Israel, Brazil, Colombia, Belgium, Poland, Hungary, Argentina, Chile, Uruguay, Indonesia, Malaysia, the Philippines, New Zealand, Netherlands and Ireland.

The new feature will automatically alert drivers using the latest version of Waze on Android or iOS that they are approaching a railroad crossing.  A banner will appear on the Waze app highlighting the crossing and encouraging the driver to approach with caution.

This feature is available on Android and iOS. For more information visit Waze.com.

Waze Brand Refresh To Begin Rolling Out To Users

Posted in Commentary with tags on June 29, 2020 by itnerd

Waze is welcoming drivers back on the roads with a new Moods feature to add more fun into every drive as part of its refreshed brand identity. 

New Moods capture users’ emotions. Waze hopes the update will add “humanness” to the driving experience. The initial set of Moods includes 30 emotions. Drivers in the same situation experience many different emotions. Moods will help capture those feelings, and serve as a reminder of the different types of people we share the road with. 

The new brand identity includes a grid system, which brings to mind the in-between spaces on the map, where streets aren’t. The brand refresh incorporated feedback from members of the Waze community and a study conducted with 13,000 drivers.

For more details, please see this blog post by Jake Shaw:

Under the Hood: Behind the Brand Refresh

https://medium.com/waze/under-the-hood-behind-the-brand-refresh-95a4c23e42e

A New Resource From Waze: The Waze COVID-19 Impact Dashboard

Posted in Commentary with tags on June 11, 2020 by itnerd

Since the beginning of the pandemic, Waze has been tracking and sharing data related to driving around the world. In an effort to help governments — and the general public — gain more insight into local driving trends as part of their overall COVID-19 response and recovery efforts, Waze has now made its data dashboard publicly available. 

In the past, Waze have shared specific data related to Waze users in Canada and select cities including Calgary, Toronto, Montreal, Ottawa and Quebec City and more. The data from the Waze COVID-19 Impact Dashboard is accessible for you to review and download from Waze directly by visiting https://www.waze.com/covid19. From here, you can access global, national and regional information, depending on your requirements, and can also compare various locations. 

I was playing with this earlier today and it is very interesting to manipulate this data. I am sure that this data can help businesses guide their decisions, and be of interest to individuals.