Today, YouTube hosted Made On YouTube in New York, the flagship event to discuss the future of content creation on YouTube. At today’s event, YouTube unveiled a suite of AI-powered capabilities that will help both new and established creators and artists create, edit, and share content in bold new ways. These AI-powered tools will help unlock powerful new forms of creative expression, take the friction out of the creative process, and allow YouTube creators to reach more viewers.
Today’s key announcements include:
- Dream Screen: a new generative AI feature to unlock creative expression on Shorts: Later this year, YouTube will introduce Dream Screen, a new experimental feature that allows creators to add AI-generated video or image backgrounds to their Shorts simply by typing an idea into a prompt. With Dream Screen, creators will be able to generate new, fantastic settings for their Shorts that are only limited by bounds of their imagination.
- Since launching Shorts in 2020, Shorts has now climbed to over 70B daily views from over 2B logged-in users every month.
- And in Canada, average daily views of YouTube Shorts grew by over 150% year-on-year
- YouTube Create: Taking the work out of video production: To help anyone to create and share videos right to YouTube, today the platform has launched a new mobile app called YouTube Create, which was designed to empower creators to get started with a suite of production tools to edit their Shorts, longer videos, or both.
- The app offers video editing tools including precision editing and trimming, automatic captioning, voiceover capabilities and access to a library of filters, effects, transitions and royalty-free music with beat matching technology so that creators can produce their next YouTube video without relying on complex editing software.
- YouTube has consulted with more than 3k creators in the process of building YouTube Create.
- Currently in beta on Android in select markets including the United States, Germany, France, United Kingdom, Indonesia, India, Korea, and Singapore, YouTube Create is free of charge.
You can read more in the media alert attached, or the blog post here.
YouTube phishing scheme targets creators with CEO deepfake videos
Posted in Commentary with tags Scam, YouTube on March 5, 2025 by itnerdHi there — Hackers have been sending fake emails that include deepfake videos of YouTube’s CEO to announce fake changes to YouTube’s monetization – only to hack into creators’ accounts.
YouTube and its employees will never attempt to contact you or share information through a private video. If a video is shared privately with you claiming to be from YouTube, the video is a phishing scam. Do not click these links as the videos will likely lead to phishing sites that can install malware or steal your credentials. Never click on links in these videos and you can report the video by following these steps.
Anna Collard, SVP Content Strategy & Evangelist at KnowBe4, commented:
“This latest phishing scam targeting YouTube creators is a reminder that social engineering tactics don’t need to be new—just more convincing. The use of deepfake videos of YouTube’s CEO isn’t groundbreaking; scammers have long exploited our trust in authority figures to manipulate emotions like curiosity or greed. What has changed is the ease and accessibility of AI, which makes these scams appear more polished and credible.”
“According to Egress (2024), 82% of phishing kits now include deepfake capabilities, democratizing this technology for any cybercriminal with the right motivation. This means low-effort scams can now look far more legitimate, making vigilance more important than ever.”
“The key defense remains the same: digital mindfulness and a zero-trust mindset. Pause before reacting impulsively, particularly if it triggers an emotion or existing bias, verify independently, and never assume legitimacy just because something looks real. AI may enhance deception, but our best defense is still critical thinking and security vigilance.”
This is an example of how threat actors are evolving their schemes using techniques like deepfake videos to lure the unsuspecting into falling for a scam. Which means that the best defense is to ensure that people are trained to spot these schemes so that they aren’t effective.
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