Open your mind and business to the technological forthcomings of Canadian marketing. On February 9-10, Niagara-on-the-Lake welcomes Canada’s most anticipated marketing event— Haste & Hustle.
From the inner workings of popular information and social platforms, to top-tier technology speakers, Haste & Hustle provides professionals the opportunity to learn, share and network with those who know tech best.
Haste & Hustle’s many tech features include:
- What Marketers Need to Know About Chatbots: What are chatbots? How can marketers and entertainment brands use them? What are the benefits? All this and more will be answered during Erin Bury of 88 Creative Bot Boom’s keynote presentation.
- H&H Tech Hub: A unique space where various companies will tap into delegates’ minds and brands and present new and innovative ways to use technology in sales and marketing. The Tech Hub will have an open-door policy, allowing participants to visit various exhibitors and gain hands-on tech experience throughout the day.
- VR Showcase with Surprise Presenter: Is your interest peaked? A surprise presenter will wow audiences with a thought-provoking webcast about the future of keynotes and an exciting new Toronto technology firm.
- LinkedIn – Where Your Sales & Marketing Meet: Get ready to have your mind blown as presenter, Paul Copcutt, reveals everything there is to know about the popular social networking site, LinkedIn. Now is the time to get your personal brand noticed.
- Technology Discussion: Learn how to gather information and use it to your advantage. Mark Saltzman and Chris Buttenham, CEO of Tasytt, will guide delegates on an informative journey, explaining the ins and outs of information-gathering tools like Google Analytics.
Haste & Hustle’s two-day event goes above and beyond to create a comfortable learning environment. The conference offers lunch, a marketing crawl, keynote presentations, wine tasting, learning sessions, creative marketing experience, and more.
Additional Keynote Speakers include: Entrepreneur and Best Selling Author, Gary Vaynerchuk; Beme Co-Founder and YouTuber of the Year, Casey Neistat; and Entrepreneur and Dragons’ Den Star, Manjit Minhas; among others.
To register or obtain more information on Haste & Hustle, please visit www.hasteandhustle.com. ‘Like’ them on Facebook or follow @HasteandHustle.




“The Man” Is Looking At Your Social Media Posts
Posted in Commentary with tags Privacy, Social Media on January 19, 2017 by itnerdI want to bring you two stories from the CBC to highlight the fact that when you post to social media, nothing that you post is private. Ever.
Let’s start with this story where the Canada Revenue Agency is apparently monitoring social media to figure out if Canadian Taxpayers are cheating on their taxes. Presumably by people tweeting out pictures of their new car or boat that was bought with money that they owe to the taxman. Here’s what the Canada Revenue Agency has to say on this:
“The CRA does practice risk-based compliance, so for taxpayers identified as high risk, any relevant, publicly available information relating to the specific risk-based factors for the taxpayer may be consulted as part of our fact-gathering processes,” said spokesperson David Walters.
Among those considered high risk are wealthy Canadians with offshore bank accounts, said Jean-François Ruel, director of CRA’s Strategy and Integration Branch.
“If we go with high-risk, high-wealth individuals that do offshore [banking], then we would look at all information that is public for compliance action.”
But here’s the problem according to someone who spends all day every day looking at this stuff:
However, David Christopher, of the advocacy group Open Media, said his organization opposes government agencies monitoring what Canadians are saying on social media.
“When Canadians post something on Facebook, they believe that they are sharing that with their friends and with their family. They don’t believe that they are sharing that with some government bureaucrat in Ottawa,” he said.
“Unfortunately, Facebook’s privacy settings are notoriously complex and many people might think that they are posting something to their friends and it ends up getting shared with the whole world.”
My thoughts on this are that while this is problematic, it doesn’t cross the line into a place where it is offensive for reasons I will get to in a minute. But having said that, let’s take this discussion to the next level. This CBC story details a London Ontario based company who created software that violated Twitters terms of service to mine data on behalf of law enforcement:
A London, Ont., data mining company has been banned from Twitter and is being reviewed by Facebook for selling surveillance software to North American police services to monitor people at Black Lives Matter events and other public protests.
Media Sonar lost its Twitter privileges in October after it was revealed that the firm was in violation of the social media giant’s privacy policies.
“If Media Sonar creates other API keys [to connect with Twitter], we will terminate those as well and take further action as appropriate,” wrote Twitter spokesperson Nu Wexler.
Public documents obtained through access to information requests show the company billed itself to police forces as the “only vendor that allows public safety agencies to view social accounts covertly.”
It also provided at least one police force in California with a list of keywords and hashtags, including #blacklivesmatter and #Weorganize, to help with “proactive policing.”
Now this clearly crosses the line and is clearly offensive. Unlike the Canada Revenue Agency who walked up to the line because they were going after people that they would be investigating anyway through other means, Media Sonar went after anyone and turned that info over to the cops if they said the wrong thing on Twitter. Thus anyone could get roped up in this company’s dragnet. That’s a #EpicFail because while you shouldn’t expect to have privacy in a public forum like social media, you shouldn’t expect to be spied on either if you’ve done nothing wrong. Hopefully this award winning company loses some of those awards and gets the message that this is a far from acceptable as you can get.
It should also send a clear message to users of Facebook, Twitter, and other social media platforms. You are being watched. It may not be right, but it is the case. Govern yourself accordingly.
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