Archive for September 10, 2018

Oath Unifies Industry Leading Ad Tech under New Brand

Posted in Commentary with tags on September 10, 2018 by itnerd

Oath today introduced Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s trusted data, high-quality inventory, innovative ad experiences and industry-leading programmatic algorithms. Additionally, the unified DSP offers access to new native and connected TV inventory as well as unique ad formats. New features and functionality will be rolled out on an ongoing basis.

Oath Ad Platforms offers solutions for both marketers and publishers, including:

Oath Ad Platforms for Marketers helps brands and agencies focus on what drives their business, including brand building and acquiring new business. Powered by a DSP, native and search marketplace, and exchanges, the platform provides advertisers with the tools and data they need to buy how they want and connect with consumers in intelligent ways.

  • DSP: The DSP activates Oath’s wealth of trusted, exclusive first-party data as well as partner data. It connects to over 40 global exchanges and offers access to brand-safe inventory across AOL, Yahoo and Oath’s other owned and operated properties. In addition to display and video inventory, DSP advertisers can now take advantage of new capabilities to target native and connected TV through the DSP to enhance their media strategies. Oath’s machine-learning optimization engine AdLearn has increased performance by combining demand and supply data with predictive performance algorithms that connect the best ad with the right user and placement at scale. With AdLearn built into Oath’s unified DSP, recent campaign tests achieved a 48 percent increase in conversion and a 38 percent decrease in cost-per-click.
  • Native & Search Marketplace: This unique ad marketplace allows marketers to feature their ads in a way people want to see them to drive greater engagement and effectiveness. Native inventory is available globally and search is available in the US. Precisely targeted, flexible in-stream formats help consumers discover, interact and transact with brands across Oath’s properties and quality partners. The platform includes Oath’s innovative ad experiences such as AR, 3D, Tiles and Mobile Moments as well as newly launched e-commerce formats Countdown and Mobile Wallet, which allow consumers to shop from their mobile device and jump on the hottest sales.
  • SSP & Exchanges: Programmatic access to Oath’s inventory with controls helps ensure brand safety and limit fraud for today’s marketers, while creating access to exclusive audiences proven to perform.

Oath Ad Platforms for Publishers is a comprehensive solution suite for publishers with a focus on omnichannel, video and broadcast publishers, and app developers in alignment with its Flurry offering. The publisher toolset grants access to Oath’s high-quality advertisers through revenue and video management solutions, powered by data. With enhanced access to diversified monetization options, plus customization and controls, Oath empowers publishers to build experiences their customers will love. Oath continues to consolidate its supply suite and introduce new tools for publishers, including an Oath Ads SDK expected to roll out in 2019.

 

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Review: Rudy Project Agon Sunglasses

Posted in Products with tags on September 10, 2018 by itnerd

My wife and I have recently decided to make the move to using Rudy Project sunglasses for our cycling, cross country skiing, and other outdoors activities. Thus over the next few days I will be reviewing three pairs of sunglasses from Rudy Project. Starting with the Agon sunglasses that I will be using for driving and casual walking around.

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The ones that I got have “Laser Black” lenses.  These lenses allow for about 12% light transmission. But I also notice that they enhance contrast and I can wear them while driving, or taking a walk in the woods or just walking around. The fact that they enhance contrast means that you can pick up small details that would have gone unnoticed even by the naked eye. Such has cracks in the road while driving or uneven terrain while hiking. That makes them the perfect general purpose sunglasses for me. Now these glasses were originally designed for cycling so I had to take them out for a training ride to see how they performed. At the end of a two hour training ride, I found that they weren’t moving about regardless of how much I was sweating.

One thing that I really appreciate is the fact that the nosepiece is adjustable. That’s something that was lacking with the Oakely Flak 2.0 sunglasses that these were replacing because I could never get the right fit with those. The Agons also include adjustable temple tips which allow you to further dial in the fit which is handy to get it to fit over a cycling helmet for example. But five minutes of playing with the Agon’s in both regards allowed me to get the perfect fit which is close to my face to keep out as much dust and wind as possible.

But the Agons have one really useful party trick that you should know about. They have venting that you can turn on and off. Rudy Project’s Integrated Vent Controller lets you choose between two difference lens positions:

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This is open which allows for maximum venting.

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This is closed which does not allow as much venting given that there is a notch on the side of the lens. I usually use them in this position and I have had no issues with fogging which was another problem that my Oakley Flak 2.0 had.

One final aspect that I would like to bring up is the look of these sunglasses on my face. Now looks are subjective, but I think that for most people the Agons will fly under the radar as they look like your average pair of sunglasses rather than something from a sci-fi movie.

The Rudy Project Agon glasses are on sale now at Rudy Project’s North American website with the ones that are on display here going for $119.99 USD with the regular price being $249.99. Though I am a proponent of you visiting your local Rudy Project dealer to find the right pair of sunglasses for you as Rudy Project offers a ton of lens choices and sunglass styles to fit your use case. But I would strongly suggest the Agons for anyone who wants a conventional looking pair of sunglasses that wants to tweak them to fit their face, or who have had issues with fogging or fitting glasses while using a bike helmet. They are well worth it.