Salesforce has announced Salesforce was named a leader by Forrester Research in its report, The Forrester Wave: B2C Commerce Suites, Q3 2018.
Salesforce B2C Commerce, a product of Salesforce Commerce Cloud, received the highest
possible scores in the category of market presence, as well as the criteria of personalization and artificial intelligence and machine learning. In the report, Forrester describes Salesforce B2C Commerce as a “retail digital commerce behemoth.”
Today, the costly legacy systems that many brands and retailers use to power their commerce do not support the entire customer journey and lack the flexibility required to connect the variety of channels consumers use for shopping. Forrester states, “Vendors that can provide a better shopping experience with efficient business user interfaces and operational excellence position themselves to successfully help their clients grow revenue, deepen customer loyalty, and expand into new markets.”
Salesforce B2C Commerce is consistently adding new commerce functionality – 8 to 10 releases per year – to help customers grow revenue and connect with their customers. Artificial intelligence powered by Einstein is built in to personalize the shopping experience, automate merchant tasks, drive growth and improve productivity. Marks and Spencer is a example of a retailer leveraging Einstein to drive significant lift in GMV. With AI-powered product recommendations, Marks and Spencer drove an 11 percent higher interaction rate than its previous recommendation engine. And, using the Salesforce B2C Commerce platform means retailers like Puma can streamline mobile shopping and increase conversion all while getting to market faster. Since re-launching its sites in July 2017, Puma’s mobile sites now render and fully load 35 percent and 69 percent faster, respectively, resulting in sub-two second image-load times on the product detail page. Conversion has improved from sub 1 percent to 1-1.5 percent.
Salesforce B2C Commerce powers commerce across the entire customer journey, including web, social, mobile, in-store and more. As the leading enterprise cloud commerce solution, it allows the world’s top retail brands to continuously innovate in the complex, consumer-driven world. Commerce Cloud runs more than 3,000 sites in 53 countries, with more than $21 billion in gross merchandise value processed through the platform in 2017.
As part of the world’s #1 CRM platform, Commerce Cloud is uniquely positioned to empower companies to deliver a consistent brand experience throughout the customer lifecycle. By leveraging Salesforce’s leading sales, service, commerce, marketing, communities, analytics, IoT, AI and platform solutions, brands and retailers can ensure every engagement, no matter the channel or device, is completely unified.
Additional Information
The 2018 Forrester Wave for B2C Commerce Suites is available here:
https://www.salesforce.com/form/commerce/2018-forrester-wave-b2c-commerce/
Learn more about Salesforce Commerce Cloud here:
https://www.salesforce.com/products/marketing-cloud/overview/
Box & NetSuite Power Seamless and Secure Collaboration
Posted in Commentary with tags Box on September 19, 2018 by itnerdBox and Oracle NetSuite today announced that Box has extended its integration with NetSuite to make it even easier for organizations to work faster, more collaboratively and securely with their connected content across both systems. The enhanced integration brings seamless and secured content collaboration powered by Box, directly into the NetSuite platform. The new integration, available today, provides greater productivity and delivers even more control of content throughout the entire business.
The enhanced integration provides a new layer of visibility and control for admins through:
Built for NetSuite is a program for NetSuite SuiteCloud Developer Network (SDN) partners, like Box. The program provides partners with information, resources and a method to help them verify that their applications and integrations, built using the NetSuite SuiteCloud Computing Platform, meet NetSuite’s standards and best practices. The Built for NetSuite program is designed to give NetSuite customers additional confidence that SuiteApps have been built to meet these standards.
Since 2010, NetSuite and Box have made valuable business content –such as invoices, contracts, purchase orders and sales collateral –accessible and shareable when viewing records within NetSuite. For example, the finance team can manage and share sales orders and invoices stored in Box directly from NetSuite, speeding up workflows, securing and organizing content and helping businesses work more collaboratively.
Existing core capabilities of Box integration with NetSuite include:
Pricing & Availability
Updates to the Box integration with NetSuite are available to all joint Box and NetSuite customers today. Box and NetSuite customers leveraging the current integration can upgrade by the managed bundle. More information on the integration can be found on SuiteApp.com, NetSuite’s marketplace with over 400 applications from SDN partners.
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