By Gregg Ostrowski, CTO Advisor, Cisco Observability
Digital experience is now positioned at the heart of almost every organization’s strategic priorities. Whether it’s driving employee engagement to address skills gaps and boost productivity, reaching new and diverse audiences, or deepening relationships (and expanding revenue streams) with existing customers, businesses must deliver exceptional digital experiences to be successful. We’ve reached the point where “experience is everything.”
Globally, consumer demand for applications and digital services is on the rise, focused on innovative, personalized, and intuitive experiences. Brands failing to meet these expectations are being abandoned. Consequently, digital experiences have become a crucial battleground for businesses. Success here can attract customers, strengthen relationships, and boost sales, while failure results in losing customers, revenue, and reputation.
Not surprisingly, experience is now a key focus in boardrooms around the world. Recent research from Cisco reveals that 75 per cent of senior global business leaders emphasize the increased importance of digital experience for C-level executives in their organizations over the past three years. Consequently, they are pushing their IT teams to ensure applications and digital services are available, secure and performing at an optimal level at all times.
Visibility into application performance enables business leaders to identify opportunities and manage risk
In 80 per cent of organizations, C-level executives routinely receive reports on the performance of business-critical applications, digital services and their business impact. Business leaders are now diving deeper into application performance data to gain a comprehensive understanding of the experiences customers and employees have with their brand.
This trend is driven by two primary factors. First, leaders need insights into application performance to identify trends, highlight areas bringing substantial business value, and capitalize on these opportunities. Second, they aim to pinpoint potential availability, performance, and security issues that could significantly jeopardize digital experiences. They’re urgently looking to mitigate risk and avoid a revenue-impacting incident.
For example, in the retail sector, business leaders now want to be able to scrutinize the performance of every stage of the user journey, from sign-up to check-out. They want to analyze the speed and efficiency of every phase of the workflow, identify what is working well and where improvements could be made. And crucially, they want to know where vulnerabilities exist within applications in order to manage risk.
It’s a similar story in other industries. Leaders in financial services firms are placing a massive focus on digital experience monitoring to compete and win against emerging and disruptive digital-first competition, and within manufacturing, leaders are scrutinizing the performance of each process across their vast SAP landscapes.
Threats to Digital Experience Arise from Escalating IT Complexity
For IT teams tasked with developing, deploying, and sustaining applications, the stakes are higher than ever. They understand that even minor lapses in digital experiences could yield significant repercussions for their organizations.
The reality though is that most IT teams simply don’t have the tools and insights they need to manage modern application environments in an effective and sustainable manner. And, as a result, they’re stuck in a never-ending cycle of firefighting, trying to identify and fix application performance issues ideally before the end user experience is impacted.
Anybody working in or around an IT department will know how much more complex enterprise IT environments have become over recent years. The shift to cloud native technologies has left technologists trying to manage an increasingly fragmented and dynamic landscape, where everything is continually changing. Additionally, it has also exposed major visibility gaps across hybrid IT environments, where organizations are still deploying separate and siloed monitoring tools for on-premises and cloud native technologies.
Observability is essential for technologists to deliver exceptional digital experiences
To overcome this challenge, IT teams need to progress from traditional monitoring approaches and implement full-stack observability, to generate unified visibility across both cloud native and on-premises environments. With observability, IT teams can get real-time insights into IT availability and performance up and down the IT stack, from customer-facing applications right through to core infrastructure. And they can integrate security into the development lifecycle from day one, speeding up innovation and resulting in more robust applications.
With full-stack observability, IT teams can provide business leaders with a comprehensive set of metrics and insights related to experience – from number of unique sessions, average revenue per session and average revenue per transaction, through to ‘revenue at risk’ from potential outages, and overall user experience (based on defined workflows).
Ultimately, full-stack observability not only ensures seamless alignment with IT and broader business strategies, it also cultivates a common language between IT and business stakeholders, including C-level executives. This cohesion is essential for organizations looking to excel in a market where digital experience increasingly dictates commercial success.
Freedom Mobile Expands Apple Watch Support To Their Nationwide Network… And Gives You More Data As Well
Posted in Commentary with tags Freedom Mobile on April 18, 2024 by itnerdAbout an hour ago, I got this text from Freedom Mobile about their Apple Watch support. Something that my wife and I use:
So there’s some explanation that’s required to allow you to understand why this is a big deal. Let’s start with the fact that Apple Watch support is now available on their Nationwide network. Freedom Mobile’s Apple Watch support only worked on their own network. If you were outside of their network, as in you connected to a Rogers or Bell cell tower for example, your Apple Watch won’t get data. This is something that I admit that I never tested as that wasn’t top of mind for me when I did my testing of Freedom Mobile’s network a few months ago. That changes today as clearly Freedom Mobile have worked out some sort of an agreement with presumably Rogers and/or Bell and/or TELUS to allow Apple Watches belonging to Freedom Mobile customers to work on their networks.
That brings me to the second piece of news. Freedom Mobile has jacked Apple Watch users data buckets to 5GB up from 1GB at no extra charge. Now my wife and I are paying $10 a month each so that is a win for us. And to give you some points of comparison:
Now to be clear, the most that I have ever used with my Apple Watch during one billing cycle is about 500 MB. So 5 GB is overkill. But it’s still welcome as it is not costing my wife and I anything. I’ll be interested to see how it performs and once the weather warms up a bit more, I’ll be sure to do some testing and report back to you.
In the meantime, you have to wonder what if anything the “big 3” will do to respond to Freedom Mobile and how they have priced their Apple Watch support. This is a pretty big gauntlet that they’ve thrown down, and you have to think that they will respond to it at some point.
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