If your business uses customer relationship management (CRM) software, getting buy in from users is always a challenge. The main problem is motivating employees to fully leverage the CRM software to it’s fullest. Failure in this department often results is lost dollars, productivity, and customer satisfaction. So how do you drive employee adoption?
Badgeville has the answer for those who use Salesforce. Badgeville for Salesforce.com which was announced this morning uses gamification which is a modern business strategy that uses proven techniques from social gaming to measure and influence behavior. These techniques can be applied across virtually any user experience where increasing specific behaviors add value to a business or organization. That’s great if you’re of the Xbox or PS3 generation, or if you’re like me grew up on Donkey Kong and Pac Man.
Here’s an example. We all want to be at the top of the heap. So what Badgeville for Salesforce helps a company to do is to create “missions” that reinforce behaviors that you want to encourage.
Complete the missions and you could be at the top of the leaderboard:
Not only that, users can congratulate and encourage each other:
Skeptical? You shouldn’t be. Take a look at whom their customers are. The people on this list aren’t small companies. They wouldn’t be customers if this wasn’t something that worked for them. The fact is that companies have to make sure their CRM systems return a great ROI. Badgeville clearly has somthing that will help to drive that.
If you want to see this first hand and you’re around San Francisco this week, drop by DreamForce 2012 and see Badgeville in booth 342 for a first hand look at this product.
UPDATE: Badgeville is hosting a Webinar promoting this on Oct 3rd along with one of America’s leading sales management consultants – Anneke Seley.
Badgeville Announces Gamification On The Force.com Platform
Posted in Commentary with tags Badgeville, Gamifacation. Force.com on March 26, 2013 by itnerdFrequent readers of my blog will recall that I’ve written about Badgeville for SalesForce which uses gamification which is a modern business strategy that uses proven techniques from social gaming to measure and influence behaviour. Today, Badgeville is announcing that it’s bringing this same platform to Force.com apps. This is going to appeal to businesses who want to leverage the benefits of gamification in a cloud-based or hybrid environment.
Consider this. By 2016, 75 percent or more of new enterprise IT spend will be cloud-based or hybrid. This means the majority of business applications will be built in the cloud vs. on premise, but even with the cloud managing cost and ensuring user access, does not mean user adoption problems are solved. In fact, nearly $1 trillion has been spent on enterprise technology, and 50% or less actually gets utilized by customers and employees. That’s where Badgeville comes in. You can bring their proven platform to Force.com apps and fully leverage it to increase that 50% to something a lot higher.
First, here’s a quick refresher on how this can work for your company:
You as an employer can create missions for your employees to go on. In the above case, The more they interact with their co-workers, the more rewards they can earn.
You can see the rewards that this employee in question has earned thus far.
VP of worldwide marketing, Chandar Pattabhiram took the time to speak to me yesterday and the two key things that I took away from the 15 minute conversation were these:
Check out Badgeville and their offerings here.
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