Apple and Salesforce today announced the launch of two flagship apps from the world’s #1 CRM: the redesigned Salesforce Mobile App and new Trailhead GO learning app, delivering rich customer experiences with features exclusive to iOS and iPadOS. The companies also announced the next-generation Salesforce Mobile SDK, empowering developers to easily build and deploy native apps for iPhone and iPad on the Salesforce Platform. Apple and Salesforce announced a strategic partnership at Dreamforce 2018.
At Dreamforce 2019, Apple and Salesforce are delivering:
- The Salesforce Mobile App, powered by AI and reimagined on iOS. Salesforce completely redesigned its flagship mobile CRM app to deliver a powerful new user experience enabled by Einstein, with advanced analytics and features exclusive to iOS, including Siri shortcuts and Face ID. Now anyone can run their business on mobile in a way that’s conversational and smart — leveraging the power of Siri and Einstein Voice Assistant to quickly add tasks, take notes and update their CRM.
- Trailhead GO, the first-ever mobile app for Trailhead, exclusive to iOS and iPadOS. Trailhead is Salesforce’s free online learning platform used by millions of Trailblazers to skill up for the jobs of today and tomorrow. With Trailhead GO, learners now have access anywhere and at anytime to more than 700 modules covering in-demand business and tech skills — including trails like Get Started with iOS App Development, which teaches developers at any level how to build native apps. Built on Swift using Salesforce’s Mobile SDK, Trailhead GO supports Handoff in addition to Accessibility features like VoiceOver and Magnifier; iPadOS features include Split View for multi-tasking and Picture-in-Picture for video courses.
- The new Salesforce Mobile SDK, optimized for Swift and iOS 13. The next generation of Salesforce’s Mobile SDK adds support for the latest advancements in iOS 13, iPadOS and Swift, including Swift UI and Package Manager, for easier compiling and distribution of code. The new SDK will empower more than six million Salesforce developers to quickly build and deploy native Salesforce apps for iPhone and iPad. The SDK has already been used by hundreds of businesses to focus on what they do best: provide a superior customer experience.
Apple CEO Tim Cook will join Salesforce co-CEO Marc Benioff for a fireside chat at Dreamforce 2019 on Tuesday, November 19, 1:30 p.m. PT at Yerba Buena Theater. The talk is open to all conference attendees and a livestream will be available at https://www.salesforce.com/video/.
Attendees of Dreamforce 2019 can get a hands-on look at the new Salesforce products in the Moscone South Campground. Learn more about the Apple and Salesforce partnership: www.salesforce.com/apple.
Pricing & Availability
- The Salesforce Mobile App is now generally available for free on the App Store. The new user experience and features require Salesforce admin opt-in.
- Trailhead GO is now generally available for free on the App Store. Additional features including support for iOS Dark Mode and Sign in with Apple across Trailhead are expected to be available later this year.
- The new Salesforce Mobile SDK 8.0 with support for Dark Mode and Swift UI is expected to be available later this year, with additional features optimized for iPadOS expected to arrive in a 2020 release.


MuleSoft Announces Low-code “Citizen” Integrator Tools
Posted in Commentary with tags MuleSoft on November 18, 2019 by itnerdMuleSoft today announced that HSBC is leveragingMuleSoft’s Anypoint Platform to build a digital banking platform to power the bank of the future.As one of the largest banking and financial services organizations in the world, HSBC is taking advantage of open banking to drive new, connected experiences for its more than 38 million customers worldwide. With MuleSoft and its Anypoint API Community Manager, HSBC is building APIs that securely unlock access to core banking products to enable collaboration withpartners, accelerate innovation and open new revenue channels.
The rise of PSD2 requirements and open banking are requiring financial institutions to share customer data with third party developers via APIs. Connected customer experiences havebecome the new battleground. Banks are going through a revolution where they must movefrom transactions to personalized interactions and digital services for customers. HSBC is leveraging an API strategy to develop a digital platform and co-create new experiences with a broader ecosystem of developers and partners.
Building a digital banking platform
HSBC realized that the bank of the future will be a digital platform, powered by a collection ofAPIs that enable truly connected, multi-channel experiences. The bank chose MuleSoft and itsAPI-led approach to connectivity to develop a shared services platform for secure asset reuse and business self-service. HSBC was able to turn its core banking products, including creditcards, mortgages, and payments, into APIs in an application network that can be easily andquickly assembled to create new experiences.
For example, HSBC can draw data from legacy systems using APIs to enable new features,such as showing customers an overview of their spending across all their bank accounts.Building APIs with MuleSoft, HSBC can unlock its backend systems and connect them withtrusted third-parties to develop a range of other new customer-facing services. By enabling anAPI ecosystem to innovate on top of its core bank platform, HSBC can drive speed, agility and innovation at scale to deliver more value for its customers.
Tapping into the API economy
In the same way that APIs have accelerated internal innovation, external APIs present the opportunity for HSBC to collaborate with partners and create new revenue channels. In this newAPI economy, developers are HSBC’s new customers and developer portals are the newcustomer storefront. To engage and evangelize its APIs to developers, HSBC is leveraging APICommunity Manager built on Salesforce Community Cloud and Salesforce Service Cloud to deliver an internal and external developer portal that will span more than 30 markets and three global businesses.
API Community Manager uniquely combines a full-featured API portal and industry-leadingdigital experience capabilities, transforming how teams collaborate across the entire lifecycle ofan API program. With API Community Manager, HSBC can easily build and engage APIecosystems, so it can foster new partnerships to deliver joint business value and innovatefaster. For example, HSBC’s Mortgage API could be applied to home buying websites so that consumers can filter houses for which they are pre-approved.
HSBC at Dreamforce 2019
HSBC will be featured in the Integration Keynote on Wednesday, November 20 at 5 p.m. PT inMoscone North, Hall F. To tune into the keynote live stream, please visit: https://www.salesforce.com/video/7488080/. In addition, HSBC will be leading a session withMuleSoft titled, “Transform Customer Relationships with Open Banking and MuleSoft,” onTuesday, November 19 at 12:30 p.m. PT on the Dreamforce campus.
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