Today, TikTok Canada has announced that the Shopify integration with the Self-Serve Platform and TikTok marketing channel on the Shopify App Store are now available in Canada!
This partnership was part of a global effort previously announced in October 2020 and the updates are now available in Canada. This is great news for business owners of all sizes in Canada, as it is now easier for Shopify merchants to connect with and be discovered by TikTok’s highly engaged users.
Self Serve Advertising Tools enable advertisers of all sizes and budgets to easily and efficiently use the TikTok advertising platform to place ads on their own. Introduction of new tools and features designed for small businesses that make it easier than ever to get started such as fast set up, flexible business, and creative tools to easily design engaging creatives. Key highlights include:
- Creative tools: TikTok has a suite of creative tools that enable every marketer to embrace the creativity and authenticity of the TikTok community. Everyone has the opportunity to tell their story, and TikTok’s creative tools help brands represent the most authentic version of their brand.
- Flexible budgets: TikTok Ads Manager was designed for fast set up for every level of expertise. Flexible budgets allow businesses to adjust their spending at any time.
- Performance targeting: Intelligent targeting enables businesses to get discovered by new engaged audiences.
Through the TikTok channel, Canadian merchants can access core functions of the TikTok For Business Ads Manager all from within Shopify. Highlights include:
- New, “1-click” pixel: Shopify merchants can install or connect their TikTok Pixel with the click of a button, making it quicker and easier to track conversions.
- A One-Stop-Shop for TikTok Campaigns: Merchants can create campaigns, target audiences and track performance in one place.
- Creative Made Simple: Everyone has a story to tell on TikTok, and the TikTok channel enables Shopify merchants to create native, shareable ads that resonate with the community. TikTok’s intuitive creative tools help turn merchants’ products into high quality TikToks in minutes.
- Advanced Matching: This new TikTok Pixel feature enables Shopify merchants to send hashed customer information to more effectively track conversions from TikTok ads and retarget audiences while maintaining user privacy.
- Ad Credits for Merchants: Eligible merchants who spend $27 in 14 days will receive $132 in ad credits to jumpstart their first TikTok campaign.
For more information, please visit TikTok’s Newsroom Blog Post.

Guest Post: Atlas VPN Says UK’s Cybersecurity Firms Hit Over $12 Billion In 2020 Revenue
Posted in Commentary with tags Atlas VPN on February 23, 2021 by itnerdCybersecurity has never been more important, as the pandemic forced many people to shift towards remote work. Also, most entertainment venues are closed, so people use the web to fill up their free time. This situation is a great opportunity, and cybersecurity companies did not miss the chance to capitalize on it.
Atlas VPN research team found that in the 2020 financial year, online security companies in the UK raked in nearly 8.88 billion GBP which is equivalent to 12.51 billion US dollars, a 7% increase from last year’s 8.3 billion GBP (11.69 billion USD).
Rachel Welch, COO of Atlas VPN, shares her projections on UK’s cybersecurity firm earnings in 2021:
“We project that cybersecurity firm earnings in the United Kingdom in the year 2021 will surge past the 10 billion GBP (14.08 billion USD) mark without much trouble, as the digital threats online are projected to thrive amid home working and improving hacking strategies.
Therefore, cybersecurity firms will potentially sign a significant amount of new contracts as companies will shift to seek proper digital security solutions for their businesses.”
Data reveals that nearly three-quarters (74%) of the online security earnings go to large firms, amounting to almost 6.6 billion GBP or 9.3 billion USD in 2020. Large enterprises are those with 250 or more employees.
Cybersecurity businesses by size
In 2020 1,483 companies provided cybersecurity products and services. Compared to last year’s 1,221 businesses, this is a 21% growth.
Looking at the broader perspective, the number of digital security companies jumped by 85% from 846 firms in 2017 to 1,483 in 2020. Let’s delve deeper into the size of registered cybersecurity firms in the UK within the most recent financial year.
In 2020, there were 144 companies with 250 or more employees, representing 10% of the grand total number of businesses.
To read the full report, head over to: https://atlasvpn.com/blog/uks-cybersecurity-firms-hit-over-12-billion-in-2020-revenue
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