By Joe Byrne, CTO Advisor, Cisco Observability
In the ever-evolving landscape of digital interactions, a new type of application user has emerged over the last two years – the ‘Application Generation.’ These users, have a heightened sophistication and demands for their use of applications and digital services, and are reshaping the expectations for organizations across industries. While these users actively pursue innovative, intuitive, and secure digital experiences, many brands find themselves at a crossroads, facing the challenge of meeting these elevated standards.
The growing gap between Application Generation’s expectations and the current digital landscape is becoming increasingly frustrating, causing serious trouble for organizations who fail to keep up.
The latest research from Cisco, The App Attention Index 2023: Beware the Application Generation, sheds light on this transformative group of global consumers ages 18 to 34 who are changing the criteria of what digital experience needs to be.
Consumers’ expectations for digital experiences skyrocket
According to the global research of more than 15,000 consumers, appetite for applications and digital services has remained strong in the two years post pandemic. However, today’s consumers feel they have more control of the applications they use and are more empowered to seek alternatives after poor experiences.
During the pandemic, applications and digital services were a lifeline for many. With enforced lockdowns, relying on digital platforms became the only viable option for shopping, accessing essential services, and staying connected with friends. Today, things are back to normal. People can once again meet up face to face, shop in stores and visit offices and bank branches. This return to regular or pre-pandemic activities has provided individuals with choices, significantly influencing their interaction with digital services.
A notable 59 per cent of Canadian consumers state their expectations for digital experiences are far higher now than they were two years ago. Additionally, 53 per cent feel some of the applications they relied on during the pandemic no longer meet their current expectations for digital experience. What was good enough during the pandemic is now inadequate. This evolving landscape underscores the necessity for digital platforms to adapt and exceed heightened user expectations.
Consumers are encountering more bad digital experiences
Alarmingly, while expectations for seamless digital experiences have reached new highs, as many as 94 per cent of the Application Generation globally report they have experienced performance issues when using digital services over the past 12 months. This figure is up from 83 per cent of consumers in 2021, when the App Attention Index was last published.
63 per cent of Canadian consumers report they are now less forgiving of poor digital experiences. This means people are deleting applications at an unprecedented rate, with a staggering 70 per cent of Canadian consumers reporting they have stopped using digital services or deleted applications from their devices because of performance issues over the last 12 months.
As well as banishing poorly performing applications, global consumers are also becoming far more vocal when they encounter issues – 67 per cent claim they are now more likely to warn people of applications that don’t perform than they were 12 months ago.
Application observability is key for brands to avoid consumer outrage
In order to retain and attract customers through their digital services, application owners need to consistently deliver seamless and secure digital experiences. But this is easier said than done. Rapid digital transformation has left IT teams struggling to manage a highly dynamic and dispersed application landscape. Many don’t have full visibility into cloud native technologies, and this is making it almost impossible to detect and fix issues before they impact end users.
Application observability provides a solution to this critical and growing challenge. It provides IT teams with full and unified visibility across their hybrid environments so they can rapidly detect issues and understand root causes. Additionally, by correlating application availability, performance and security data with key business metrics, teams can prioritize those issues with the potential to do the most damage to digital experience.
Application owners urgently need to recognize they can’t afford to maintain current levels of disruption and downtime to their applications and digital services. The Application Generation won’t tolerate anything less than the very best, most seamless and secure digital experiences.
EU’s ‘Cyber Solidarity Act’ creates a cooperative mechanism for effective defenses
Posted in Commentary with tags EU on March 7, 2024 by itnerdOn Tuesday, the EU agreed to the Cyber Solidarity Act, a new set of rules intending to make the EU more resilient and reactive to cyber threats via cooperation mechanisms.
An EU-wide cybersecurity alert system will be established to rapidly share information and will comprise of national cyber hubs which will be responsible for detecting and acting on cyber threats, helping authorities respond more effectively to major incidents.
The new regulation will allow for the creation of a cybersecurity emergency mechanism that will support:
The EU Council and Parliament have also agreed to amend the 2019 Cybersecurity Act in order to establish European certification schemes for managed security services. This aims to boost the quality and comparability of these service providers and avoid fragmentation of the internal market.
Formal adoption of the provisional agreements will come once they have been endorsed by the Council and Parliament.
Emily Phelps, VP, Cyware had this comment:
“The Cyber Solidarity Act recognizes and addresses the critical nature for the EU to more effectively prepare, detect, and respond to cyber threats. Threat actors often work together, increasing the challenges nations and organizations face to defend against adversaries. These collaborative efforts to improve resiliency are an important step to protecting critical infrastructure, national security, and economic continuity.
Dave Ratner, CEO, HYAS follows with this comment:
“Sharing information the way that the EU Cyber Solidarity Act does is a great start and a good initiative — too many times the right information is not shared quickly enough. However, if the goal is to make everyone, especially critical infrastructure, truly proactive and cyber resilient then they need to do more than just share information about ‘what’s happened in the past’ and ‘what’s happening now’. They need to endorse the use of proactive threat intelligence capable of identifying what is going to happen, and mandate the implementation of cyber resiliency solutions like Protective DNS — which other governments are already recommending — that are capable of automatically identifying attacks in real-time and shutting them down.”
George McGregor, VP, Approov had this comment:
“The EU continues to flesh out the EU Cybersecurity Strategy laid out 4 years ago.
“The newly announced Cyber Solidarity Act is intended to drive readiness and cooperation and includes infrastructure investments and financial incentives. Because of this it will certainly prove less controversial than the Cyber Resiliency Act of 2023 which imposed strict breach reporting requirements on companies operating in the EU.
“Key, however, will be the effective execution of the work needed to implement this Act. For example, the creation of a “state-of-the-art” European Cybersecurity Alert System is certainly aspirational but could prove quite challenging to implement. Further information and regular updates on the status of the various projects required to implement the Act will be welcome as a next stage. “
By making sure that everyone shares info and plays nice in the metaphorical sandbox, it ensures that everyone is a lot safer. Thus I see this as a very good move by the EU and one that should be copied far and wide.
Leave a comment »