Native Voice, an on-demand voice assistant library that enables users to communicate directly by voice with their favorite brands, announced today a product collaboration with iHeartMedia to offer direct access to the nation’s largest library of live and on-demand music, radio and podcast content via voice. Early next year, anyone with a Skull-iQ enabled Skullcandy device (Grind, Grind Fuel, Push Active) can simply say “Hey iHeart” for immediate, hands-free access to iHeartRadio’s expansive world of content without having to download the iHeart app.
The service provides access to free artist-radio stations from iHeartRadio – users will simply say, “Hey iHeart, play Dua Lipa radio” to enjoy instant streaming of their favorite artist station. Or users might say, “Hey iHeart, play 102.7 KIIS FM” to stream local live radio and connect with their community. Over time, users will also be able to select music by mood or genre and play the podcasts they know and love.
This partnership is another example of Native Voice’s ongoing commitment to making life simpler by connecting users with brands’ voice assistants, and all the help they have to offer. And by doing so, improving the bond between consumers and the brands they love through voice. Simply put, Native Voice enables everyone to do more with direct and seamless access to the most responsive and valuable voice experiences. For companies that don’t have a voice assistant, Native Voice works with them to define a voice experience and distribution plan.
2022 has been a year of tremendous growth for Native Voice. Back in July, the company announced at Alexa Live that their technology will be deployed on Skullcandy devices for the first time, providing hands-free access to multiple branded voice assistants, including Alexa. As a result, Push Active and the Grind Series will become the first Skullcandy devices to feature both Alexa and the Skullcandy assistant simultaneously, and now, iHeartRadio.
The Native Voice/iHeartMedia integration on Skull-iQ enabled Skullcandy devices will be rolled out in early Q1 2023. Any existing user of Skullcandy earbuds that are Skull-iQ enabled will be able to add “Hey iHeart” to their earbuds for an instant update, at no cost.


The Head Of CTV News Has Been “Reassigned” Due To The Lisa LaFlamme Episode
Posted in Commentary with tags Bell on December 20, 2022 by itnerdYou might recall that earlier this year, veteran news anchor Lisa LaFlamme was fired by CTV. Likely due to her age and gender. And that set off a firestorm that Bell Media, owners of CTV, had problems dealing with. You can find a lot of that story here. And as part of that story, it came to light that CTV News head Michael Melling had to take a leave of absence due to the blow back from this firing. Today, it’s come to light that Melling has been “reassigned“:
Several months after Melling took a leave of absence from the news division, a Bell Media statement confirms his job will be permanently filled by Richard Gray, who has been serving as interim vice-president of news.
The company says Melling has been reassigned to vice president of shared services.
The decision follows an independent third-party review of the CTV national newsroom that was sparked after the ousting of LaFlamme as anchor of the flagship newscast.
Now let’s be clear. For someone of in Melling’s position to be “reassigned” means that he was too expensive to fire. Thus they had to find something for him to do. And this VP role is it as it puts him in a position where he in theory cannot attract any negative attention for Bell Media. Thus this doesn’t really solve the problem. And unsurprisingly, this announcement has started to trend on Twitter:
If you’re Bell media, that’s not a good look. And it doesn’t make this problem go away as Bell Media hasn’t addressed the problem.
#Fail
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