Adastra Corporation, a global leader in Data Management and Analytics, has been awarded the Commercial Enterprise Partner of the Year Award and the Application Innovation Award – Manufacturing, at the Microsoft 2019 IMPACT awards.
Adastra, a GTA-based data analytics firm, is one of the fastest growing Azure Data & AI Partners in Canada, growing Azure consumption by 900 per cent year-over-year in FY19. Alongside this growth, Adastra’s strategy has secured it as Microsoft’s go-to Data and AI partner in Canada for co-sell engagements, enriching its connection to large enterprise clients such as BMO, Magna, Finastra, Rogers and Just Energy as well as corporate clients such as Fleet Complete, Kik and Empire Life.
In addition to Data and AI, Adastra supports clients in their full Digital Transformation journey. Its expertise in user experience and design have reinforced Azure-based solutions ranging from the remediation of Power BI architecture to the development of end-to-end cloud solutions.
While the advanced Azure ecosystem, market presence and partner network are important aspects of the alliance, the secret ingredient is the genuine and mutual interest for joint success between Adastra and Microsoft as well as their customers. The technological opportunities are endless when values and business goals align.
The momentum of Adastra’s growing Microsoft relation is just the beginning. Its success has created a set of best practices, leveraged by its 2,200 Data and AI professionals across the globe. Seeking to use its Canadian success as a blueprint for expansion in the United States and Germany, Adastra is set to deliver staggering results as Microsoft’s preferred Data and AI partner, worldwide.
Companies can learn more about how Adastra can unlock the secrets behind their data and kick off their Digital Transformation at www.adastracorp.com.

LinkedIn Releases Its New Global Language Matters Gender Diversity Report
Posted in Commentary with tags LinkedIn on July 31, 2019 by itnerdToday, LinkedIn released its new Global Language Matters Gender Diversity report, highlighting how men and women react differently to language used both in the workplace and during the hiring process, and what this means for recruiters, hiring managers and business leaders, alike.
LinkedIn took an in-depth look at the words men and women use in the world of work: from their LinkedIn profiles, to interactions on LinkedIn, to the language used throughout the recruitment process and in the workplace itself.
Although we may not think about it often, we know that language can have a huge impact on how we act, influence and are perceived by others. We also know that men and women tend to be more inclined to use and react to language differently.
Findings revealed a stark contrast between Millennials and Gen X when comparing how gender diversity is perceived in an organization. Nearly three quarters of respondents aged 25-34 (72%) say gender diversity is important to their organization, compared to just under 3 in 5 respondents aged 45-54 (58%). This trend will only continue to grow in importance as younger generations bring these convictions with them into increasingly senior roles.
Other key findings include:
You can access the global report with the following link.
Methodology: Online surveys were conducted to a panel of potential respondents – comprising of those who were not involved in the hiring and recruitment processes in Canada and those who were. A total of 1,003 full time employees in Canada who were not involved in hiring and recruitment processes completed the survey between May 10, 2019 to May 31, 2019. A total of 253 respondents who were involved in the hiring and recruitment process in Canada, completed the survey between May 16, 2019 to May 21, 2019. The research was conducted by Censuswide. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles.
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