Women in tech face disproportionate adversity compared to their male counterparts on the road to success that’s why providing high-quality mentorship opportunities and support for women in the tech startup ecosystem is integral. Today, Google announced the 11 North American startups joining the Google for Startups Accelerator: Women Founders class of 2023.
Google is thrilled to share that among the cohort are three Canadian women-led startups from Toronto, Ottawa and Calgary – NLPatent, BorderlessHRandMonark– have been selected to join the program this year.
Recent studies highlight that women in tech across Canada and the US continue to face barriers to access and disproportionate adversity compared to their male counterparts;
- Women account for nearly 50% of the workforce, but representation in the tech sector continues to lag behind.
- In 2001, only 21% of Canadian tech workers were women, and now, over 20 years later, that number sits at 24%, a meager 3% increase.
Source: https://data.worldbank.org/indicator/SL.TLF.TOTL.FE.ZS?end=2022&locations=CA&start=1990
Now in its fourth year, the 10-week intensive digital accelerator program leverages the best of Google’s people and technology to provide equity free technical support and mentorship opportunities to incredible women founders from across North America who are looking to scale their businesses. The Google for Startups Accelerator: Women Founders program is an extension of Google’s commitment to leveling the playing field for women founders in North America. In fact, since the program launched in 2020, it has supported 36 women-led startups across North America, who have collectively raised $73.46M USD since graduating from their cohorts.
The full blog post can be found here along with additional details on the participating North American startups below.
- Aravenda (Fairfax, VA) is a comprehensive consignment shop software that is leading innovation in the fastest growing segment of retail through resales.
- BorderlessHR (Ottawa, ON) offers global talent solutions for small businesses, providing instant matches to pre-vetted talent and AI-powered interviewers, saving SMBs the cost and time spent hiring the right talent on time and within budget. Borderless HR also offers a free suite of HR products to help manage talent.
- Cobble (New York City, NY) is a platform that helps people reach collaborative agreement with others on ideas. Cobble offers a combination of decision-making tools, curated content and AI-driven social connections.
- Craftmerce (Delaware City, DE) is a B2B technology platform that links African artisans to mainstream retail partners by providing tools for distributed production, enterprise management, and financing.
- Dreami (Redwood City, Calif.) powers data-driven career development programs for the 36 million people in the US who face barriers to employment.
- Medijobs (New York City, NY) offers virtual recruiting for the healthcare industry.
- Monark (Calgary, AB) is a digital leadership development platform, preparing the next generation of leaders through on-demand personalized learning.
- NLPatent (Toronto, ON) is an AI-patent search and analytics platform that uses a fine-tuned large language model, built from the ground up, to understand the language of innovation.
- Rejoy Health (Mountain View, Calif.) is an AI-powered mobile application that uses computer vision technology to deliver at-home physical therapy, enabling individuals to effectively manage and alleviate chronic musculoskeletal conditions like back and joint pain.
- Shimmer (San Francisco, Calif.) is an ADHD coaching platform that connects adults with ADHD and expert ADHD coaches for behavioral coaching.
- Total Life (Jupiter, FL) reimagines aging for older adults through an easy, one-click platform that connects users with a Medicare covered healthcare provider.

GEICO Becomes Another Victim Of MOVEit
Posted in Commentary with tags Hacked on August 17, 2023 by itnerdIt appears that US insurer GEICO has become the latest victim of the MOVEit Flaw and that this might be bad. WKBW has the details:
A Geico spokesperson confirmed with 7 News that MOVEit, an outside software program that Geico uses to transfer data to third-party vendors, was involved in a data breach. MOVEit told 7 News that the company disclosed the vulnerability on May 31, and deployed a patch the same day.
However, employees and former employees feel that they are under threat:
Heather Dudziak said she worked for Geico and left the job about a month ago. She claims her information was hacked because the company has put cyber security on the back burner.”My information, my daughter’s information, my husband’s information and my step-father’s information was leaked due to this data breach,” Dudziak said.
She said her social security number and her family’s social security number were shared with the company for her health insurance which she believes was then obtained by hackers. She added that her former co-workers have told her others are experiencing the same thing.
“This is a violation of not only my security, my daughter, my husband, my stepdaughters and I just don’t feel safe,” she added.
That’s extremely bad. Damir J. Brescic, CISO, Inversion6 had this to say:
I would like to know what steps GEICO has taken to bolster their cybersecurity posture due to this incident.
A few thoughts pop to mind of what they could have done; starting with ensuring that MOVEit was regularly updated with the latest security patches and fixes. They should have implemented a robust access control and authentication mechanism within MOVEit to prevent unauthorized access to sensitive data. I am also a big fan of two-factor authentication, strong password policies, and role-based access control as effective ways to restrict access to authorized personnel only.
This incident serves as a reminder to customers to do their own due diligence, by considering several factors. They should understand the potential risks involved and take steps to protect their own person information, such as using strong and unique passwords and enabling two-factor authentication whenever possible. Regular monitoring of financial statements and credit reports can also help detect any suspicious activities that may result from a data breach.
MOVEit is going to continue to claim victims until companies who use MOVEit take whatever steps are required to ensure that their attack surface is as small as possible. Then they should go to every vendor, supplier, etc. and ensure that they are doing the same thing. Because as is the case here, these attacks don’t just affect companies, they affect people too.
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